Marketing managemnet Essay Example | Topics and Well Written Essays - 1500 words

Marketing managemnet - Essay Example Many companies seek success in various factors. These factors include: excellent information systems, qualified workforce, and modern technology all contribute to business success. Nevertheless, successful companies, such as Coca Cola Company, McDonald’s foods, Starbucks, and other renowned companies have had a similarity: they have a strong customer orientation programs and have heavily invested in marketing on their products and services. Marketing Management In essence, marketing consists of strategies and tactics that are used to identify, create and maintain satisfying relationships with customers that results in value increase for the companies and the customers. Successful companies dedicate efforts to sensing, serving and satisfying the needs of customers in the unique target markets. Companies like Apple have attained brand equity through constant innovation an excellent customer service. Moreover, Apple products are built on advanced communication technology and addi tional feature like email and messages capabilities, which have increased the level of customer satisfaction. Basically, the Apple Company has been able to implement technology, and innovation in all the marketing mix elements (Boone and Kurtz, 2010). Marketers should always understand that business revolves around the creation and delivery of value to customers. The customer value is said to be the variation between the customers’ value gained from owning and using the products and the cost of obtaining the products. Of importance to note is that successful marketing managements entails identifying the right market for the products and services and designing the appropriate marketing communication messages, which are tailored to the particular market and target customers (Green and Keegan, 2012). Elements of Marketing Strategy The marketing strategy of any company is composed of various elements, which interrelate. The main element is the market selection and the product pla nning, which basically involves the product line and the product offering of the target market. A company can either choose a single market strategy or multi market strategy. In single marketing strategy, the company will concentrate its efforts in servicing the single unique market segment while avoiding competition with the dominant players. In a multi marketing strategy, the company will serves several distinct markets hence the importance of carefully selecting the target markets which are viable. In a total marketing strategy, the company will offer differentiated products to different market segments; hence it should utilize the marketing variables such as price, promotion, products, as well as, the distribution strategies in competing effectively in the entire market (Haberberg and Rieple, 2008). The company should ensure that thorough scrutiny should be able to decide and take up on the best marketing strategy that ought to be used. For instance, the Apple Company has been a ble to anticipate and bear the market risks including the effective promotion of the Apple products such as iPods and phones. According to Hartline and Ferrell 2010, a company may also choose an early entry where it brings into the market a new segment after the market leaders hence the company should ensure that it uses superior marketing strategies and sufficient resources to compete with the market leader. A company could also choose a laggard entry strategy where it enters in the market through imitation of

Ethics paper on Privacy and Confidentiality Term

Ethics on Privacy and Confidentiality - Term Paper Example These aspects range within intellectual, behavioral and physical factors in our lives (Chmara). Relative to privacy is confidentiality, which refers to treatment of data, or information that one has disclosed with an expectation that the information will not unveil to other people. Confidentiality is based on trust and anything under confidential terms should only remain within boundaries (Rothstein). At times, there are actions and measures directed at maintaining and protecting the confidential data. While privacy is all about people, a sense of control on other people access on us, protection rights and maintaining information within the power of the participant; confidentiality is about identifiable data, extensions on privacy, and agreements about maintenance along with access controls. From this perspective, confidentiality to some extend comprises of privacy (Rothstein). From my point of view, people posses a need for prima facie rights in privacy. In life, there exists a need for a right in revealing and concealing our relationships with the society and the outer world at large. In this perspective, at our work places, issues addressing health and productivity only concern the employed and the employer (Tomes). Again, there are situations that foster public interests, through agencies, institutions or the government, that demand on legitimate basis on the quest to know. In this case, it becomes very difficult to determine the needs to give priority. The dilemma is widely based on ethical conflicts. According to the health center laws, the difference in these two terms in shown in their description. Privacy is described as a control larger than timing, circumstances and extend that is associated with intellectual, behavioral and physical sharing of others. On the other hand, confidentiality entails information treatment as disclosed by individuals in accord to trust that it will never be disclosed (Behrnd-Klodt). Now, if the need to know from the employe r’s perspective does not tally with those of an employee, a paramount decision has to be made. Conflicts in terms of ethics rise because an employer is responsible for the protection of their consequent employees against health hazards at the work place. For this phenomenon to become a reality, calls employees to give in data on their health and working conditions to the employer must be enhanced. With reference to privacy and confidentiality, the much that employees are obligated in according their information to their employers, they might want to have some data with held, as a secret or on a confidential basis (Rothstein). Working in a health center might pose many challenges especially when faced with incredibly difficult situations. An individual wanting services from a health center may not want to get stigmatized based on the health issues she is attended. A good example is a pregnant woman entering a health center to get pregnancy counseling but does not want stigmati zation. Such stigmatizations are available in most health centers especially due to the signboards that give the health center clients directions to different offices (Chmara). Although most of the hospital managements do not appear to identify this as lack of privacy, in my opinion, it is. Specialists believe that closing of windows in time of physical examination and keeping results in the private area section entails privacy. However, this is

Flow Through A Venturi Meter

Flow Through A Venturi Meter Given a Venturi Meter, Cv , the Venturi coefficient can be determined to compare the actual and ideal values as per Bernoullis predictions, for a volume flow rate. For better comparisons, two separate trials were analyzed and Venturi coefficients for both were computed. Trial 1 and Trial 2 yielded a Cv of 0.93 and 0.92 respectively. In this experiment the values calculated were found to be less than 1.0; this relatively high correlation between the experimental and ideal flows for the given Venturi meter however when compared to the ideal flow, the actual flow for this Venturi is not steady nor one dimensional. Therefore neither of these assumptions can be applied to any given actual flow. Nomenclature Variable/ Constant/ Symbol/Parameter Values Q Volume flow rate (m3/s) V Velocity (m/s) A Area (m2) à Ã‚ air Density of air, 1.23 kg/m3 à Ã‚ water Density of water, 1000 kg/m3 Cv Venturi coefficient Po Stagnation pressure (Pa) is Static Pressure plus Dynamic Pressure Patm Atmospheric pressure, 101.325 KPa Άh Height difference (m) between readings and Patm g Acceleration, 9.81 m/s2 z Elevation of Point (m) ( ½)à Ã‚ V2 Dynamic Pressure (Pa) P Static Pressure Flow Analysis Bernoullis Equation relates two points alongside a streamline as P1 + ( ½)à Ã‚ airV12+ à Ã‚ airgz1 = P2 + ( ½)à Ã‚ airV22 + à Ã‚ airgz2 z is negligible so à Ã‚ airgz cancels out on both sides leaving P1 + ( ½)à Ã‚ airV12+ = P2 + ( ½)à Ã‚ V22 Rearranging: P1 P2 = ( ½)à Ã‚ air(V22 V12) Note that Qideal = V1A1 = V2A2. Solving for V2 V2 = Subbing (5) into (3) and solving for V1 V1 = Then Qideal = A1 Flow Analysis (Contd) For the derivation of Qactual, sufficient distance from the Venturi inlet is assumed for a fluid particles relative velocity to be taken as zero. The same height (z value) as the Venturi will be taken for the particle. P1 + ( ½)à Ã‚ airV12+ à Ã‚ airgz1 = P2 + ( ½)à Ã‚ airV22 + à Ã‚ airgz2 z is negligible so à Ã‚ airgz cancels out on both sides leaving P1 + ( ½)à Ã‚ airV12+ = P2 + ( ½)à Ã‚ V22 as stated, the fluid particles velocity at point 0 is assumed to be 0m/s Patm = P2 + ( ½)à Ã‚ airV22 Solving for V2 V2 = P2 is defined as the static pressure at the inlet, found to be P2 = Patm + à Ã‚ watergΆh Subbing (9) into (8) V2 = To find Qactual Qactual = V2A2. Sub (11) into (12) where A2 is the cross sectional area Qactual = A2 Flow Analysis (Contd) With values for Qactual and Qideal, Cv can then be calculated with the relation Cv = For ideal static pressures combine (8) having solved for P2 and (4) having solved for V2 P2 = Patm ( ½)à Ã‚ airV22 P2 = Patm ( ½)à Ã‚ air Experimental Setup and Procedure The experiment was carried out per the instructions outlined in the course manual. However due to a problem with the apparatus and a constantly fluctuating Venturi meter, a camera was used to take a photo. Measurements were taken from the scale viewed on said picture. Figure Shows Experimental Setup Results For trial 1: Qideal = 0.01238 Qactual = 0.01153 The Venturi Coefficient, Cv, was calculated by using the values found for Qideal and Qactual and substituting them into equation (14). This value obtained was 0.93. To find the stagnation pressure, P = Patm and V = 0; the total pressure at this point is represented by P0 = Patm + ( ½)à Ã‚ airV2, however since V = 0 , the stagnation pressure is P0 = Patm. The Static Pressure is Patm = Patm à Ã‚ watergΆh where the Άh used is the value that corresponds with the throat. Therefore Pthroat = 99.206KPa For Dynamic Pressure, ( ½)à Ã‚ airVthroat2 = Patm Pthroat = 2.119KPa Results(Contd) For trial 2: Qideal = 0.01238 Qactual = 0.01153 The Venturi Coefficient, Cv, was calculated by using the values found for Qideal and Qactual and substituting them into equation (14). This value obtained was 0.92. To find the stagnation pressure, P = Patm and V = 0; the total pressure at this point is represented by P0 = Patm + ( ½)à Ã‚ airV2, however since V = 0 , the stagnation pressure is P0 = Patm. The Static Pressure is Patm = Patm à Ã‚ watergΆh where the Άh used is the value that corresponds with the throat. Therefore Pthroat = 96.871KPa For Dynamic Pressure, ( ½)à Ã‚ airVthroat2 = Patm Pthroat = 4.454KPa Discussion The two calculated Venturi Coefficients for both trials of differing flow rates were found to have close enough values to assume that said coefficients do not depend on the flow rate but rather on the Venturi meter in use. For ideal calibration methods, an average of values, 0.92 and 0.93 could be taken to compensate for ideal assumptions which have been determined to be inaccurate. This would aid the user to find actual values once ideal ones have been found. Although these values are not 1.0, they are relatively close. However despite this, it can be inferred that the idealistic conditions assumed at the beginning of the experiment are invalid as they do in fact incur a noticeable effect on the results creating an error. These assumptions included a one dimensional steady flow that existed in a frictionless environment; such implies no energy transfers. Dimensions for the outlet and inlet were assumed to be equal however if the graphs are reviewed, there are discrepancies and a certain amount of irregularities. These further outline the existence of friction and energy loss which can be observed through the comparison of tables 1 and 2 in the appendix where the values of experimental and ideal static pressures are defined. There was however another source of error that was introduced due to the faulty apparatus as was discussed in the Experimental Setup and Procedure section. Measurements were taken from a photograph to facilitate taking down said measurements from a fluctuating Venturi meter. Bernoullis equation states that when a fluid in flow undergoes a rise in pressure, then its velocity must decrease. Said concept also applies the other way around. Figure 1 in the appendix illustrates this through a rough sketch. Conclusion Venturi coefficients such as the ones calculated in this experiment, 0.92 and 0.93 imply that the actual flow is lower than the ideal flow. Therefore the ideal conditions that were applied only give an approximation to the actual flows. The coefficients can be averaged for a more accurate way to calibrate the Venturi meter. The values found imply that the Venturi meter relates the actual and ideal values relatively well; however this may be due to the fluctuating meters. Also very likely, is the presence of a relatively low amount of friction and symmetrical dimensions in the Venturi meter. References University, Carleton, ed. MAAE 2300 Course Manual. Ottawa, 2011. Print.

Essay --

Ernst & Young was the auditing firm of HealthSouth from 1984 to 2002. Due to financial hardship Healthshore grew desperate and developed a scheme to deceive not only shareholders but Ernst and Young. Inevitably whistleblowers came forth and a lawsuit ensued. The shareholder’s lawsuit against Ernst and Young never went to trial. However, the lawsuit against Healthshore ended in settlement. Though a travesty to the shareholders and employees not involved with the fraud, this fraudulent activity was necessary for it forced the SEC to hinder these types of events to occur in the future. There may still be cases similar to HealthShore going on today had it not been for the Sarbanes Oxley act enforcing stricter requirements for auditing firms. 1.) Ordinary negligence is defined as the absence of reasonable care that can be expected of a person in a set of circumstances. For an auditor, it is what another component auditor would have done given the same scenario. Gross negligence is a step further than ordinary negligence and is that is absence of even slight care that can be expected of an independent, competent auditor. Some states do not distinguish the difference between both of these term but the main difference is ordinary negligence is an accidently mistake and the gross negligence is a mistake caused by a reckless act or decision. Constructive negligence is a more extreme negligence than gross negligence. This negligence is unusual but was committed without intend to deceive or harm. Negligence of this magnitude occurs when an inadequate audit was done but an opinion was issued anyway. For instance, if HealthSouth employees kept a factious account that was above the auditor’s materiality threshold but did not test this account... ...ds being committed so they were not a prudent person in performing due diligence in their audit. 3c. The auditors did their due diligence in that they questioned internal controls and found them to be acceptable if it were not for the deliberate collusion among management they would have been able to detect the fraud and therefor i would not be able to find them negligent in there assertion of the effectiveness of internal controls. 4. A disclaimer of opinion should be issued if the scope of the audit is limited because of management hindrance uness the evaluation during preplanning established that the section of the business being hindered was immaterial in respect to the overall fair presentation of the financial statements in that case if the audit was performed in accordance ewith GAAS the auaidotr should not be considered negligent if a fraud had occurred.

Sustainable Development

Sustainable Development in South Asia * Sustainable Development (SD) implies economic growth together with the protection of environmental quality, each reinforcing the other. Sustainable Development, thus, is maintaining a balance between the human need to improve lifestyles and feeling of well-being on one hand, and preserving natural resources and ecosystems, on which we and future generations depend.The main features that all the definitions have are as follows: * A desirable human condition : a society that people want to sustain because it meets their needs * A enduring ecosystem condition: an ecosystem that maintains its capacity to support human life and others * A balance between present and future generations; and within the present generation. Principles Defining Sustainable Development * Sustainable development requires the promotion of values that encourage consumption standards that are within the bounds of the ecologically possible and to which all can reasonably aspir e. Meeting essential needs depends in part on achieving full growth potential, and sustainable development clearly requires economic growth in places where such needs are not being met. * Sustainable development must not endanger the natural systems that support life on Earth; the atmosphere, the waters, the soils, and living beings. * Most renewable resources are part of a complex and interlinked ecosystem and maximal sustained yield must be defined after taking into account system-wide effects of exploitation. Sustainable development requires that the rate of depletion of non-renewable resources should foreclose as few options as possible. * Sustainable development requires the conservation of plant and animal species. * Sustainable development requires that the adverse impacts on the quality of air, water and other natural elements are minimized so as to sustain the ecosystem’s overall integrity. * Two major events in the recent past have fairly lucidly articulated the sus tainable development challenges and priorities for the global community over the next decade. These include the United Nations Millennium Declaration and the World Summit on Sustainable Development (WSSD) –Johannesburg 2002. * Poverty eradication has been clearly identified as the foremost global challenge and an indispensable requirement for sustainable development particularly for the developing countries. United Nations Millennium Declaration * At the dawn of the new millennium, the United Nations General Assembly reviewed sustainable development initiatives and processes around the world.Recognising the gravity and urgency of challenges, the global community committed itself to eight goals and eighteen targets to be achieved by 2015. * Indicators of achievement were identified for each of the targets and responsibility entrusted to multilateral agencies to coordinate global efforts. * The declaration, often referred to as the Millennium Development Goals (MDGs) committed to: 1. Eradicate extreme poverty and hunger 2. Achieve universal primary education 3. Promote gender equality and empower women 4.Reduce child mortality 5. Improve maternal health 6. Combat HIV/AIDS, malaria, and other diseases 7. Ensure environmental sustainability, and 8. Develop a global partnership for development World Summit on Sustainable Development (WSSD) * The World Summit on Sustainable Development (WSSD) held at Johannesburg in September 2002 was enriched considerably by the preparatory processes of stakeholders including governments, inter-governmental agencies and civil society groups. WSSD Plan of Implementation focuses on the following: . Reinforcing the Millennium Development Goals, including: a. Poverty eradication b. Changing unsustainable patterns of consumption and production c. Protecting and managing the natural resource base of economic and social development d. Health and sustainable development 2. Sustainable development in a globalising world 3. Sustainabl e development in regions 4. Means of Implementation 5. Institutional Framework for Sustainable Development South Asian Perspective on Sustainable Development Developing countries and regions need to identify their own priorities and initiate concerted action with maximum self-reliance and minimal external assistance to retard the poverty and environmental degradation. * Various regional and national assessments point towards four broad thematic priorities for the next decade. These tend to converge with recent global mandates and commitments: †¢ Eliminating Poverty and Creating Human Security †¢ Conserving the Natural Resource Endowments †¢ Securing the Economic Base Strengthening Institutional Systems †¢ Eliminating Poverty and Creating Human Security * Ensuring food security through accessibility, affordability and well planned sustainable food production, storage and distribution strategies. * Promoting income security through micro-finance and micro-enterpris es as a means of livelihood and developing effective marketing and distribution links with medium and large-scale industries. farming of poor communities through affordable and socially acceptable technologies and practices. Enhancing energy security through improved access to reliable, affordable, economically viable, socially acceptable and environmentally sound energy services and resources. * Ensuring health security through significant investments in primary health care infrastructure and systems which are linked to referral systems in towns and cities. * Providing security from natural disasters through preventive action including large-scale afforestation, rehabilitation of degraded lands, hazard resistant structures and other long term measure. * Conserving the Natural Resource EndowmentsWith almost half the land area in the region degraded in one form or the other; the water resource base threatened due to overexploitation and pollution; cities like Mumbai and Dhaka having the dubious distinction of being among the most polluted in the world; and the biodiversity under severe threat; South Asia has no option but to focus seriously on conserving its natural resource endowments. * Providing water security for human consumption, including livestock and The three areas that require immediate and sustained attention are: †¢ Arresting industrial pollution †¢ Managing urbanisation Conserving biodiversity Securing the Economic Base * The long-term sustainability of the South Asian sub-region is critically dependent on a firm and secure financial and economic base which is currently rather fragile. Each country in the sub-region has to strengthen its financial and economic systems while also focussing on poverty eradication and survival issues. * Considerable mutual support and assistance is possible through technology cooperation and sub-regional trade arrangements. * Promoting Technology Cooperation * Building a Sub-regional Trading Bloc Depending on Minimal External Assistance * Strengthening Institutional Systems * All recent assessments reiterate the need for strengthened institutional systems to cater to the emerging priorities of eliminating poverty and creating human security; * managing population growth and its impact; conserving the natural resource endowments; and securing the economic base. * Any successful effort to bring about sustainable development will necessarily require countries of the sub-region to establish mechanisms for formulating policy and implementing it at the relevant levels: * †¢ Local †¢ National * †¢ Regional * †¢ Global * Enhance South Asian Cooperation * Asia is assuming importance in terms of its centrality to global geopolitics and * geo economics. Though characterised by tensions and conflicts, the continent is also * an area of potential economic growth. South Asia is home to a phenomenal skilled manpower. It also houses some of the largest emerging markets in the worl d. Such a diverse resource base can be pooled together for broader regional co operation, which in turn will engender durable peace and security in the region.Key areas of regional cooperation include: †¢ Joint action on Poverty Eradication and Human Security * Sub regional Trade and Economic Policies †¢ Sub regional Sharing and Management of Natural Resources †¢ Strengthening Implementation Systems SAARC Initiatives South Asian Food Bank South Asian Disaster Preparedness and Management System South Asian Preferential Trade Agreement / South Asian Free Trade Area South Asian Technology Bank South Asian Development Bank South Asian Biodiversity Conservation Agreement South Asian Energy Alliance Sustainable Development Science, Medicine and Technology What is sustainable development? Sustainable development has been defined in many ways, but the most frequently quoted definition is from Our Common Future, also known as the Brundtland Report:[1] Sustainable development has various definitions; a well-known definition is that of the Brundtland Report. According to the Brundtland Report, â€Å"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.It contains within it two key concepts: * the concept of needs, in particular the essential needs of the world's poor, to which overriding priority should be given; and * the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs. † Sustainable development then is the ability to fulfill the current needs while not halting the ability of generations to come to fulfill th eir needs. What is sustainability?Sustainability is the ability of an object to renew itself so that it will always be available. Sustainability means that, the object is available in the present and can continue into the future while still accessible in the future. Sustainability of the earth Sustainability, relating to the earth, means that the earth can continue producing or reproducing all it’s natural products which include: water, food, and air; all which defines our and enhances the quality of life for humans.The earth is a system and within this system are: our society, economy and environment. In order for earth to have sustainability, these three needs to work harmoniously and in equilibrium, In a quest for prosperity in all aspects of life, us – human beings are simultaneously destroying the system that we depend on. Threats to the environment include : * Climate change due to greenhouse gas emission * Increase in Toxic Waste * Lack of Fresh Water * Over fis hing – Lack of fish (food source) * Pollution – Water, Land, Air * Deforestation – Extinction of rain forests Overpopulation (Imbalance in the ration of people and resources) * Poor land management & inappropriate agriculture & soil erosion Threats to the economy include: * Industrial production and economy has decreased * Decrease in wage * Economic insecurity (due to the economy) Threats to society include: * Unemployment * Starvation * Poverty * Violence How to live sustainably? In order to live sustainably, humans need to reduce : 1. ) the dependence on fossil fuels and heavy metals. 2. ) the dependence on synthetic chemicals. 3. ) the destruction of Nature. . ) Insure we are not halting other humans from meeting their global needs. What is being done? A number of things by international organizations are being done from as early as 1970 to present. 1970’s brought both developed, developing and underdeveloped countries was brought together, by The Uni ted Nations Conference on the Human Environment, to discuss the rights of a human family to a healthy and productive environment. 1980’s – A World Conservation Strategy was published by the international union for the conservation of natural resources. the strategy discussed the importance to improve poverty before attempting to conserve nature. 1982- WCS initiative terminated with the approval of the World Charter for Nature. The Charter stated that â€Å"mankind is a part of nature and life depends on the uninterrupted functioning of natural systems†. 1983 – the creation of the World Commission on Environment and Development (WCED) 1984- WCED was deemed an Independent body by the United Nations General Assembly and ask to formulate â€Å"A global agenda for change† 1987- The WCED created a report â€Å"Our common future† discussed the global interdependence and the relationship between the economy and environment – stating â€Å"th e environment does not exist as a sphere separate from human actions, ambitions, and needs, and therefore it should not be considered in isolation from human concerns. The environment is where we all live; and development is what we all do in attempting to improve our lot within that abode. The two are inseparable. † 1992 -First United Nations Conference on Environment and Development. 993 -The Commission on Sustainable Development (CSD) was established to follow-up on the implementation of Agenda 21. 1997 – General Assembly devoted its 19th Special Session to design a strategy for the further Implementation of Agenda 21 2002 – World Summit on Sustainable Development (WSSD) was summoned to renew the global commitment to sustainable development. Bibliography DEPweb. (n. d. ). World Bank Group. Retrieved March 20, 2013, from http://www. worldbank. org/depweb/english/sd. html Major Groups . :.Sustainable Development Knowledge Platform. (n. d. ). Home . :. Sustainabl e Development Knowledge Platform. Retrieved March 20, 2013, from http://sustainabledevelopment. un. org/majorgroups. html Sustainability Basic Information. (n. d. ). US Environmental Protection Agency. Retrieved March 20, 2013, from http://www. epa. gov/sustainability/basicinfo. htm What is Sustainable Development?. (n. d. ). International Institute for Sustainable Development (IISD). Retrieved March 20, 2013, from http://www. iisd. org/sd/ Sustainable Development Sustainable Development in South Asia * Sustainable Development (SD) implies economic growth together with the protection of environmental quality, each reinforcing the other. Sustainable Development, thus, is maintaining a balance between the human need to improve lifestyles and feeling of well-being on one hand, and preserving natural resources and ecosystems, on which we and future generations depend.The main features that all the definitions have are as follows: * A desirable human condition : a society that people want to sustain because it meets their needs * A enduring ecosystem condition: an ecosystem that maintains its capacity to support human life and others * A balance between present and future generations; and within the present generation. Principles Defining Sustainable Development * Sustainable development requires the promotion of values that encourage consumption standards that are within the bounds of the ecologically possible and to which all can reasonably aspir e. Meeting essential needs depends in part on achieving full growth potential, and sustainable development clearly requires economic growth in places where such needs are not being met. * Sustainable development must not endanger the natural systems that support life on Earth; the atmosphere, the waters, the soils, and living beings. * Most renewable resources are part of a complex and interlinked ecosystem and maximal sustained yield must be defined after taking into account system-wide effects of exploitation. Sustainable development requires that the rate of depletion of non-renewable resources should foreclose as few options as possible. * Sustainable development requires the conservation of plant and animal species. * Sustainable development requires that the adverse impacts on the quality of air, water and other natural elements are minimized so as to sustain the ecosystem’s overall integrity. * Two major events in the recent past have fairly lucidly articulated the sus tainable development challenges and priorities for the global community over the next decade. These include the United Nations Millennium Declaration and the World Summit on Sustainable Development (WSSD) –Johannesburg 2002. * Poverty eradication has been clearly identified as the foremost global challenge and an indispensable requirement for sustainable development particularly for the developing countries. United Nations Millennium Declaration * At the dawn of the new millennium, the United Nations General Assembly reviewed sustainable development initiatives and processes around the world.Recognising the gravity and urgency of challenges, the global community committed itself to eight goals and eighteen targets to be achieved by 2015. * Indicators of achievement were identified for each of the targets and responsibility entrusted to multilateral agencies to coordinate global efforts. * The declaration, often referred to as the Millennium Development Goals (MDGs) committed to: 1. Eradicate extreme poverty and hunger 2. Achieve universal primary education 3. Promote gender equality and empower women 4.Reduce child mortality 5. Improve maternal health 6. Combat HIV/AIDS, malaria, and other diseases 7. Ensure environmental sustainability, and 8. Develop a global partnership for development World Summit on Sustainable Development (WSSD) * The World Summit on Sustainable Development (WSSD) held at Johannesburg in September 2002 was enriched considerably by the preparatory processes of stakeholders including governments, inter-governmental agencies and civil society groups. WSSD Plan of Implementation focuses on the following: . Reinforcing the Millennium Development Goals, including: a. Poverty eradication b. Changing unsustainable patterns of consumption and production c. Protecting and managing the natural resource base of economic and social development d. Health and sustainable development 2. Sustainable development in a globalising world 3. Sustainabl e development in regions 4. Means of Implementation 5. Institutional Framework for Sustainable Development South Asian Perspective on Sustainable Development Developing countries and regions need to identify their own priorities and initiate concerted action with maximum self-reliance and minimal external assistance to retard the poverty and environmental degradation. * Various regional and national assessments point towards four broad thematic priorities for the next decade. These tend to converge with recent global mandates and commitments: †¢ Eliminating Poverty and Creating Human Security †¢ Conserving the Natural Resource Endowments †¢ Securing the Economic Base Strengthening Institutional Systems †¢ Eliminating Poverty and Creating Human Security * Ensuring food security through accessibility, affordability and well planned sustainable food production, storage and distribution strategies. * Promoting income security through micro-finance and micro-enterpris es as a means of livelihood and developing effective marketing and distribution links with medium and large-scale industries. farming of poor communities through affordable and socially acceptable technologies and practices. Enhancing energy security through improved access to reliable, affordable, economically viable, socially acceptable and environmentally sound energy services and resources. * Ensuring health security through significant investments in primary health care infrastructure and systems which are linked to referral systems in towns and cities. * Providing security from natural disasters through preventive action including large-scale afforestation, rehabilitation of degraded lands, hazard resistant structures and other long term measure. * Conserving the Natural Resource EndowmentsWith almost half the land area in the region degraded in one form or the other; the water resource base threatened due to overexploitation and pollution; cities like Mumbai and Dhaka having the dubious distinction of being among the most polluted in the world; and the biodiversity under severe threat; South Asia has no option but to focus seriously on conserving its natural resource endowments. * Providing water security for human consumption, including livestock and The three areas that require immediate and sustained attention are: †¢ Arresting industrial pollution †¢ Managing urbanisation Conserving biodiversity Securing the Economic Base * The long-term sustainability of the South Asian sub-region is critically dependent on a firm and secure financial and economic base which is currently rather fragile. Each country in the sub-region has to strengthen its financial and economic systems while also focussing on poverty eradication and survival issues. * Considerable mutual support and assistance is possible through technology cooperation and sub-regional trade arrangements. * Promoting Technology Cooperation * Building a Sub-regional Trading Bloc Depending on Minimal External Assistance * Strengthening Institutional Systems * All recent assessments reiterate the need for strengthened institutional systems to cater to the emerging priorities of eliminating poverty and creating human security; * managing population growth and its impact; conserving the natural resource endowments; and securing the economic base. * Any successful effort to bring about sustainable development will necessarily require countries of the sub-region to establish mechanisms for formulating policy and implementing it at the relevant levels: * †¢ Local †¢ National * †¢ Regional * †¢ Global * Enhance South Asian Cooperation * Asia is assuming importance in terms of its centrality to global geopolitics and * geo economics. Though characterised by tensions and conflicts, the continent is also * an area of potential economic growth. South Asia is home to a phenomenal skilled manpower. It also houses some of the largest emerging markets in the worl d. Such a diverse resource base can be pooled together for broader regional co operation, which in turn will engender durable peace and security in the region.Key areas of regional cooperation include: †¢ Joint action on Poverty Eradication and Human Security * Sub regional Trade and Economic Policies †¢ Sub regional Sharing and Management of Natural Resources †¢ Strengthening Implementation Systems SAARC Initiatives South Asian Food Bank South Asian Disaster Preparedness and Management System South Asian Preferential Trade Agreement / South Asian Free Trade Area South Asian Technology Bank South Asian Development Bank South Asian Biodiversity Conservation Agreement South Asian Energy Alliance

Psychosocial Paper

â€Å"Erikson whole heartedly held to the idea that development was not simply psychosexual but also psychosocial. The idea of this paper is to recognize my personal and present psychosocial stage of development. I will attempt to review the behaviors and influences on my relationships along with the negative and positive outcomes of my stage of psychosocial development. I will also discuss other developmental influences that have shaped my personality. Erikson had developed a chart of eight stages of psychosocial development. Each of these stages shows positive and negative outcomes for personality development.These eight stages are the following: Trust vs. Mistrust at 1 year old, autonomy vs. doubt/shame at 2-3 years old, Initiative vs. guilt at 4-5 years old, industry vs. inferiority at latency, identity vs. diffusion at adolescence, intimacy vs. isolation early- adulthood, and lastly, integrity vs. despair at later years. Current Psychosocial Stage of Development: In looking ove r Erikson’s psychosocial stage chart I have come to the conclusion that my current stage of development is Intimacy versus Isolation. Erikson states that this stage of development usually occurs in early adulthood.According to Erikson the positives of this stage of development are sharing with family, friends, coworkers and partners about all work, thoughts and feelings. The negatives include avoidance of intimacy and superficial relationships. (Cervone & Pervin, p 102 ) Influences on Behaviors: The influences on my behavior of this developmental stage are mixed at best. I am capable of sharing my thoughts, feelings and work with others, but I often choose to keep to myself. Often I am anti-social. I am a mixture of overly cautious and overly empathetic. I choose, at times, to share all or nothing of myself with others.I am careful with who I confide in but at the same time who I do confide in I share too much of myself. I am very controlling and don’t like to share my true feelings and emotions most of the time. I often feel fear that people will not understand or like me if they knew how I really felt and thought. Influences on Relationships: The fear of not being understood and feeling anti-social for the most part has kept me from having many friends. When I was younger I did not date a lot maybe because of this same thing. I don’t feel comfortable with expressing my most personal self with people in general.This relates to my childhood and the abuse I suffered through at the hands of my step brother. Also because of the sexual abuse that I was put through by my babysitter’s daughter caused a general mistrust of people. I often feel violated and threatened around men and women if I am not in total control and on my guard at all times. Negative and Positive Outcomes: A positive outcome of this stage is how it has given me much empathy; and that I am able to have intimate relationships with women, though not sexual in nature, I am more comfortable around them.I am able to share my thoughts and feelings with women and children, I am able to connect with them and listen to them. Negative outcomes are in that I am not able to maintain close relationship with other guys. I have isolated myself from all people except family and a few select friends that I have known for years. Erikson, in the case of Isolation versus Intimacy, should negative outcomes persist, states, â€Å"If these issues are not resolved during this time, the individual is, in later life, filled with a sense of despair: Life is too short, and it is too late to start all over again† (Cervone & Pervin, p 103).I disagree with this assumption. I believe that these issues can be resolved and addressed later in life. It truly depends on the individual. I am 30 years of age and have been dealing with these issues for most of my life, and will most likely continue to work on them. Other Developmental Influences: The most consistent and prevailin g influences on my personality development is the abuse I suffered as a child. Though the sixth stage is the most prevalent stage of my current development, I also fall into the second stage of Erikson’s theory which is the Autonomy versus shame and doubt stages.This brings about mostly negative outcomes such as shame and self-doubt. I also feel guilt over what I experienced as a child and guilt in not being able to protect my sister and brother. Though logically I know that there was nothing I could do to protect them as I was a child too, it does not negate the fact that my behaviors, relationships with my brother and sister and feelings are influenced by the guilt and shame. In conclusion just because we are of certain age it does not mean that we are in the Erkisonians stage of development. Mentally we might be behind and in some instances we might be ahead due to life experiences.Due to many past experiences the stages of my development have been altered and are not wher e I should be. Can we ever catch up to our appropriate stage of development? Maybe we can with the help of professionals and a lot of dedication. I have learned how to cope with everything and little by little I am where I want to be. My life is happy as of now, even though I carry all of these past experiences with me I only allow for these to only make me a stronger person and refuse to ever put anybody or allow for anybody to experience what I did.Lastly the intent of this paper was to show how Erikson’s stages of psychosocial personality development applied to me. A description of my current personal psychosocial stage of development was discussed. I also discussed the influences on behaviors, relationships as well as negative and positive outcomes of my stage of psychosocial development. Finally I discussed how Erikson’s second stage of psychosocial development influenced my personality.

Reichs Boats essays

Reich's Boats essays In the late 1970's it was customary for families to have the dad as the bread winner. The Leave it to Beaver persona poured from home to home and engrossed the budding families to come. Now in the modern day Gucci society, a one person income is not adequate enough to keep a family above water. Everything is getting to be more and more expensive, but the income of modern families, is not rising to the occasion. Robert Reich in Why the Rich Are Getting Richer and the Poor, Poorer, describes a metaphor of three boats, explaining the fates of the following American workers: the routine producer, the in-person server, and the symbolic analyst. The first group of American workers that Reich discusses is the routine producer, or factory worker. He stresses that in the mid twentieth century, routine producers were to make a decent living: they could buy homes, take annual vacations, and save toward retirement(254). However, Reich states that this is no longer the case. His metaphorical boat containing the routine producers is sinking steadily(254). Because of ease of transportation as well as advances in communication, modern factories can be installed all most any where on the globe(254). Therefore, it is a simple process for factories simply to relocate wherever labor is cheapest. Reich cites the example of AT Louisiana relocated to Singapore where labor cost were cheaper. However, by the late 1980s, ATs strategic brokers found that routine producers in Thailand were eager to assemble telephones for a small fraction of the wagers of routine producers in Singapore(255). Thus, the factory was once again moved in the quest for cheaper labor(255). Reich stresses that routine producers in the united states, then, are in dir...

Definitions and Types of Sentences in French

Definitions and Types of Sentences in French A sentence (une phrase) is a group of words including, at a minimum, a subject and a verb, plus any or all of the  French parts of speech. There are four basic types of sentence, each with its own punctuation, outlined below with examples. Normally, each sentence expresses a complete thought. One way to better understand French sentences is to read French newspapers (like Le Monde or Le Figaro) to analyze their syntax and construction. Parts of a French Sentence Sentences can be separated into a subject (un sujet), which may be stated or implied, and a predicate (un prà ©dicat). The subject is the person(s) or thing(s) performing the action. The predicate is the action of the sentence, which usually begins with the verb. Each sentence has an end punctuation mark- such as a period, question mark, or exclamation point- depending on the type of sentence, as well as possible intermediary punctuation such as commas. For example: Je suis professeur. I am a teacher.Subject: Je (I)Predicate: suis professeur (am a teacher) Paul et moi aimons la France. Paul and I love France.Subject: Paul et moi (Paul and I)Predicate: aimons la France (love France) La petite fille est mignonne. The little girl is cute.Subject: La petite fille (The little girl)Predicate: est mignonne (is cute) 4 Types of French Sentences There are four types of sentences: statements, questions, exclamations, and commands. Below are explanations and examples of each type. Statement  (Phrase Assertive or Phrase Dà ©clarative) Statements, the most common type of sentence, state or declare something. There are affirmative statements,  les phrases (dà ©claratives) affirmatives,  and negative statements,  les phrases (dà ©claratives) nà ©gatives. Statements end in periods. Check out some examples: Les phrases (dà ©claratives) affirmatives (Affirmative statements) Je vais la banque. (Im going to the bank.)Je suis fatiguà ©. (I am tired.)Je vous aiderai. (Ill help you.)Jespà ¨re que tu seras l. (I hope youll be there.)Je taime. (I love you.) Les phrases (dà ©claratives) nà ©gatives (Negative statements) Je ny vais pas. (Im not going.)Je ne suis pas fatiguà ©. (Im not tired.)Je ne veux pas vous aider. (I dont want to help you.)Il ne sera pas l. (He wont be there.)Ça  ne me  regarde  pas. (Its none of my business.) Question  (Phrase Interrogative) Interrogatives,  aka  questions, ask  about  or for something. Note that these sentences end in a question mark, and there is a space in every case between the final word and the question mark.  Examples include: As-tu mon livre  ? (Do you have my book?)Sont-ils prà ªts  ? (Are they ready?)Oà ¹ est-il  ? (Where is he?)Peux-tu nous aider  ? (Can you help us?) Exclamation (Phrase Exclamative) Exclamatives express a strong reaction such as surprise or indignation. They look just like statements except for the exclamation point  at the end; for this reason, theyre sometimes considered a subcategory of statements rather than a separate type of sentence. Note that there is a space between the final word and the exclamation point. For example: Je veux y aller  ! (I want to go!)Jespà ¨re que oui  ! (I hope so!)Il est trà ¨s beau  ! (Hes very handsome!)Cest une bonne idà ©e  ! (Thats a great idea!) Command (Phrase Impà ©rative) Commands are the only kind of sentence without an explicit subject. Instead, the subject is implied by the conjugation of the verb, which is in the imperative. The implied subject will always be  either the singular or plural you form:  tu  for singular and informal;  vous  for plural and formal. Commands can end in either a period or an exclamation point, depending on the speakers desired intensity. For instance: Va ten  ! (Go away!)Sois sage. (Be good.)Faites la vaisselle. (Do the dishes.)Aidez-nous le trouver ! (Help us find it!)(Note that the   and le  here are not contracted to au  because le is an object, not an article.)

B.Ed Notes of Communication

Principle of appropriate feedback Principle of facilitators and barriers of communication Verbal Communication: Oral; Written; Oral and written Non Verbal Communication Facial Expression Language of the eye Body language Sound Symbols Symbolic Code language ? ? Desirable Undesirable ? Â  Maieunic theory of Teaching Communication theory of Teaching (Herbartian) Moulding Theory of Teaching (conditioning) The Mutual inquiry theory of Teaching Gagne’s hierarchical theory of instruction Atkinson’s Optimal learning theory of Instruction Bruner’s Cognitive theory of Instruction Gage’s cognitive theory of teaching \ Ryan’s theory of Teaching behaviour Clark’s general theory of teaching Mitra’s psychological theory of teaching Mangal Mangal: Theories of Teaching Communication and Teaching Learning J C Aggarwal: Communication, Information Technology and computers in Education ? What is Classroom communication? What are the principles of an effective classroom communication?

Evaluation of Science and Technology Policies Essay

Evaluation of Science and Technology Policies - Essay Example A number of measures, called performance indicators are usually invented in order to simplify the evaluation process and make it more easily readable by non-expert groups (e.g. investors). "Simply put, performance indicators are measures that describe how well a programme is achieving its objectives Indicators are usually quantitative measures but may also be qualitative observations. They define how performance will be measured along a scale or dimension" (USAID Center for Development Information and Evaluation, 1996). The question that is raised in this essay can be formulated as follows: is it possible to rely on performance indicators without evaluation itself, and what will be the consequences To answer that question, the essay clarifies at first a concept of evaluation, its development in research policy, its relations with performance indicators (PI), limitations of PI, and finally demonstrates with the help of two examples that the substitution of evaluation with merely PI wi ll lead to the decline of investor-funded science itself. Let us at first get acquainted with the concept of evaluation answering a simple question: what is the evaluation and why do we need it in research Generally the evaluation can be defined as follows: Evaluation is the systematic acquisition and assessment of information to provide useful feedback about some object" (Trochim, 2002). So, in other words, evaluation provides the interested parties with the feedback, which will be useful, i.e. will help in the decision-making process. This leads us to the answer on the second part of the expressed question: evaluation is needed in research to make the funding policy more effective. If the evaluation processes provide the correct feedback about the usefulness of candidate scientific projects then the most 'useful' projects will receive funding, which will lead to the development of 'useful' science. The word 'useful' is placed in quotation marks advisedly, as it is also an important question: what science can be called useful However, thi s question leaves out of the scope of this essay. Initially, evaluation can be divided into two types: formative and summative. Whereas formative evaluation examine the delivery of the project or technology, the quality of its implementation, and the assessment of the organizational context, personnel, procedures, inputs, and so on, the summative evaluation analyses the effects of the project, determining its overall impact (Trochim, 2002). Each of these types benefits from the use of performance indicators, because to determine both the implementation and the impact a number o measures have to be devised. Development of evaluation It is evident that the evaluation process itself constantly endures changes. To put it differently, the accent of evaluation changes in accordance with the current research evaluation policy. "In most European countries an "evaluation culture" in science, technology and innovation policies has evolved since the 1980s, including the ex post evaluation of research programmes and other policy initiatives, the evaluation of R&D centres and universities, and the evaluation of R&D funding agencies. (Kuhlmann, 2000)" Rip characterises the changes of R&D evaluation through the use of triangular metric with accountability, strategic change,

APA Writing Format Essay Example | Topics and Well Written Essays - 1250 words

APA Writing Format - Essay Example All text in the title page is written in the â€Å"Capitalize Each Word† format. Abstract The â€Å"Abstract† section in the APA format is optional. When included, it provides a quick insight into the content of the paper. The first word of the Abstract is kept flush with the left hand side and there is no indent unlike the paragraphs in the rest of the paper. Word limit for the Abstract ranges from 150 to 250 words. Abstract is always written on the second page since the first page is the Title Page. Page numbers start displaying from the second page onwards. Title The title should be concise and appropriately signify the content of the paper. Words for the title must be chosen with utmost care since it is the fundamental phrase that attracts the audiences to read the paper. Introductory Paragraph The introductory paragraph, as the name indicates, introduces the readers to the subject of the paper and the particular aspect in the vast field that is explored in the pape r. The introductory paragraph should contain detailed information about the subject with an intent to inform a reader who is new to the subject. The introductory paragraph is the first paragraph of the paper that is indented, and so are all paragraphs that follow. The introductory paragraph ends with a thesis statement. Usually, past tense is used in the text included in the introductory paragraph. Thesis Statement The thesis statement is a concise summary just a sentence long that plays the role of a roadmap and highlights all main points in the same sequence as they are discussed in the body of the paper. The thesis statement essentially reflects what the author wants the readers to learn by reading the paper. The thesis statement should present a debatable point. It should constitute such words and ideas that one can possibly disagree with. The thesis statement is ideally just one sentence long. Occasionally, it may extend to two sentences but no more than that otherwise it becom es difficult for the readers to tell it from the rest of the sentences in the introductory paragraph. Body The body of the paper is where the author can express every point of the thesis statement in the same sequence in detail. The number of paragraphs included in the body of the paper varies from one paper to another depending upon how complex the paper is and how long it is required to convey the points effectively. Good writing requires logical flow of ideas and smooth transition from one idea to another, without abrupt changes. This requires proper mind-mapping before the writing can be commenced. In APA writing format, headings assist the readers in tracking the argument’s development. No heading is provided in the introduction since the first paragraph is already taken as an introduction. Nevertheless, the title of the paper shows on the very first line of the third page. Headings in the APA format are not labeled with numbers or letters. There are five levels of headi ngs that are used as needed in the body of the paper. In-text citations are incorporated in the body of the paper. There are different ways to use the in-text citations when they are used before the quote or paraphrase than when they are used after the quote or the paraphrased sentence. When the in-text citat

The Foreign Exchange Market Essay Example | Topics and Well Written Essays - 2000 words

The Foreign Exchange Market - Essay Example For example, the desire to purchase a foreign automobile or to travel abroad produces demand for a currency in which these goods or services are produced. Second reason maybe to acquire foreign currency is to purchase financial assets in a particular currency. The desire to open a bank account, purchase foreign stocks or bonds or acquire direct ownership of real capital would fall into this category. A third reason that individual's demand foreign exchange is to avoid losses or make profits that could arise through changes in the foreign exchange rate. Individuals acquire that currency today at a low price in hopes of selling it at a profit later at a high price and thus make a profit. Such risk taking is activity is referred to as speculation in a foreign currency. Others who have to pay for an imported item in the possibility that the foreign currency will become more valuable in the future and would associate with the changes in the exchange rate is referred to as hedging. The tot al demand for a foreign currency at any one point in time thus reflects these three underlying demands: the demand for foreign goods and services, the demand for foreign investment and the demand based on risk taking or risk avoiding activity. It should be clear that the demands on the part of a country's citizens correspond to debit items in the balance-of-payments accounting framework. SUPPLY SIDE Participants on the supply side operate for similar reasons (reflecting credit items in the balance-of-payments). Foreign currency supply to the home country results firstly from foreigners purchasing home exports of goods and services or making unilateral transfers or investment income payments to the home country. For example, U.S. exports of wheat and soybeans are a source of supply for foreign exchange. A second source arises from foreign purchases of U.S. stocks and placement of bank deposits. Japanese joint ventures in U.S. automobile or electronic plants are all examples of financial activity that provides a supply of foreign exchange to U.S. Finally, foreign speculation and hedging activities can provide yet a third source of supply. The total supply of foreign exchange in any time period consists of these three sources. The foreign exchange market in the figure below is presented from a U.S. perspective and, like any normal market, contains a downward sloping demand curve and an upward sloping supply curve. The price on the vertical axis is stated in terms of domestic currency price of the foreign currency, for example $/franc and the horizontal axis measures the units of Swiss francs supplied and demanded in at various prices (exchange rates). The intersection of the supply and demand curves determines simultaneously the equilibrium exchange rate and the equilibrium quantity of Swiss francs supplied and demanded during a given period of time. An increase in the demand of Swiss francs on the part of the United States will cause the demand curve to shift out to D' and the exchange rate to increase to e'. Note that the increase in the exchange rate means that it is taking more U.S. currency to buy each

IT Hilton Case Coursework Example | Topics and Well Written Essays - 1000 words

IT Hilton Case - Coursework Example Good brands foster customer loyalty and loyal customers are more willing to increase their frequency of purchase or number of purchases in addition to becoming marketers for the hotel through word of mouth. Brand is therefore an important asset to any company. 2. Evaluate the performance of the Customers Really Matter initiative to date. Calculate an ROI for the project as: (Total number of calls * increase conversion ratio * net revenue per call) / OnQ CRM investment. Support this analysis with qualitative rationale. Note the difference between OnQ (the entire infrastructure for running Hilton that cost $100m) and the OnQ CRM which is the focus here. From the chart above that has been derived from the ROI equation it is evident that the Customers Really Matter initiative has been having an increased positive impact to Hilton. The positive slope manifests an increasing return on investment. From the chart we can conclude that Hilton’s managers have been effectively using the i nvestment in OnQ CRM to produce more income. Another way of looking at this chart is that the numerator has been increasing more rapidly than the denominator. This implies that many calls were closed (as shown by conversion ratio increases), Hilton’s efficiency increased (as shown by net revenue per call increases) and increase in customers/potential customers (as shown by increase in total number of calls). In summary it means that Hilton is improving its ability to extract value from its investment in the OnQ CRM system. 3. What do you think Hilton leadership should do after the Blackstone acquisition? Should they further invest in CRM or simply maintain the status quo? What aspects of Hilton’s CRM should be strengthened, if any, and how? Hilton leadership should focus their efforts on using the resources obtained from the Blackstone acquisition to tackle their threats and weaknesses. For starters Hilton is aware that consistency and delivery in service is heavily de pendent on their front-end staff. Secondly, with the CRM Hilton is slowly losing the chance to interact with its customers i.e. human touch is slowly being replaced by IT systems. Hilton is in the hospitality industry and in as much as IT systems may be effective; they lack the capacity to create personal relationships with customers. Furthermore, too much investment in the CRM would create too much reliance on it, which implies that it could be a single point of failure. This only increases the risk associated with using the CRM. From the points raised above we believe that Hilton would be better off in maintaining the status quo than in over-investing on the CRM. The funds obtained from Blackstone could instead be used to improve the group’s management system, front-end staff skills acquisition and to support the expansion drive towards increasing its hotels to increase its market share. From Exhibit 1 (Applegate, Piccoli, and Dev 7) we can see that Hilton is the fifth la rgest hotel group. Blackstone’s funds should be used to continue the aggressive expansion program. 4. Briefly evaluate the potential value of CRM for one of the firm’s a team member works for. How significant could CRM be to the firm? Does CRM raise any potential customer data privacy concerns in this example? Dell is a leading PC manufacturer in the world and as such requires the services of a robust CRM that can handle over three

Liyuan Stanford 19970 5-6 days services Essay Example | Topics and Well Written Essays - 1750 words

Liyuan Stanford 19970 5-6 days services - Essay Example My determination kept inspiring me to get across the challenge and thus I identified a new trend in folk dance featuring a leader who was taller than others in which I could easily fit in. When it came to my passion in modeling, height turned to be a limiting factor once again, but this time in the reverse order. I identified my role as a coach and a team builder which helped others also to chase their dreams as I established university’s first modeling association. These experiences made me understand the necessity to search for higher values in each and everything you do in life. The endless competition in the job market has frozen the ethics behind the professional endeavors as many people experience a lifelong tug-of-war between professional success and these ethics. But for me career has higher purpose than mere money and reputation. I have always looked on to my mother who for ever stood for her values. .While she created profit-making enterprises during the open policy in the late 1970s, her prime aim was to help many middle aged Chinese women gain independence. It was the search for the higher values and morals which persuaded her to close her companies to rejoin the state-owned enterprise to help it survive a major transformation in the Chinese national economy. As being an early-driver of venture capital in China, I too believe that capital can be successfully combined with the search for social transformation .I have proved this by helping socially beneficial initiatives to have a higher growth by utilizing the possibilities of venture capital. More than money and economic sharing, charity should have a higher purpose. Since 2003, I assisted Net 263 CEO with his 10-year project, which had built 100 Hope Schools to ensure support and education to children who are deprived of the basic rights of schooling and other facilities. Rather than the capital involved in the charity, what

The evolving nature of masculine and feminine roles in relationships Research Paper

The evolving nature of masculine and feminine roles in relationships - Research Paper Example Thornton, Axinn, and Xie observe that there are emerging cases where couples prefer cohabitation to legalised marriages based on their personal experiences, circumstances attitudes and family history (Thornton, Axinn, and Xie 36). Masculinity and femininity are socially determined components of gender. They define behaviours and characteristics observable in either male or female beings. Many times masculinity is associated with maleness while femininity is associated with femaleness Masculinity and femininity being a component of gender is a complex issue. According to Lippa, the concepts surrounding the subject of masculinity and femininity transform over time. Some of the factors responsible for these changes include family influences, biological influences, social influences, cultural influences, peer influences and individual feelings and influences. There is proving that parental socialization of boys and girls in interaction with biological predispositions defines how boys and girls interact with their peers. These interactions determine the femininity or masculinity characteristics that children adopt during their development (Lippa 187). There has been a transformation in the social perceptions of what it means to be feminine. Traditionally femininity entails being nice, submissive, unengaged and reliance. Masculinity and femininity determine the interaction among peers. Masculinity and femininity has also been associated with personal interest. According to psychologists individuals who exhibit masculine characteristics tend to show interest in mechanical and scientific subjects whereas individuals exhibiting feminine characteristics enjoy cultural and art related subjects (Lippa 44). Lippa argued that there are arguments that femininity is considered good for men and masculinity is considered good for women. This concept stands to explain the evolving nature of masculinity and femininity into instrumental traits and expressive traits. Instrumental tr aits include independence, dominance, assertiveness, and leadership abilities whereas expressive traits include sympathy, warmth, sensitivity and compassion. The instrumental traits define masculinity whereas the expressive traits define femininity. The instrumental traits explain why there are women who take up huge roles like taking care of the family, pursuing competitive such as managerial positions and politics. Individuals with expressive traits are considered feminine (Lippa 45). Men who possess expressive traits tend conform to feminine roles. Men who possess expressive traits taking up careers that are considered feminine such as nursing, teaching, and art related careers. Men with expressive traits have no problem raising taking care of the family while their women work to provide for the family. Roughgarden states that culture and society are responsible for imposing on individuals the appropriate way of expressing their sexual identity. According to Roughgarden masculini ty and femininity defines appearance, and behaviour humans. Roughgarden states that masculinity and femininity determines how an organism carious out a sexual role. Biologically masculinity and femininity differentiates the the characteristics possessed by males and females. However, Roughgarden points out the cross gender manifestation and behaviour is acceptable (Roughgarden 28). Roughgarden

Liyuan Stanford 19970 5-6 days services Essay Example | Topics and Well Written Essays - 1750 words

Liyuan Stanford 19970 5-6 days services - Essay Example My determination kept inspiring me to get across the challenge and thus I identified a new trend in folk dance featuring a leader who was taller than others in which I could easily fit in. When it came to my passion in modeling, height turned to be a limiting factor once again, but this time in the reverse order. I identified my role as a coach and a team builder which helped others also to chase their dreams as I established university’s first modeling association. These experiences made me understand the necessity to search for higher values in each and everything you do in life. The endless competition in the job market has frozen the ethics behind the professional endeavors as many people experience a lifelong tug-of-war between professional success and these ethics. But for me career has higher purpose than mere money and reputation. I have always looked on to my mother who for ever stood for her values. .While she created profit-making enterprises during the open policy in the late 1970s, her prime aim was to help many middle aged Chinese women gain independence. It was the search for the higher values and morals which persuaded her to close her companies to rejoin the state-owned enterprise to help it survive a major transformation in the Chinese national economy. As being an early-driver of venture capital in China, I too believe that capital can be successfully combined with the search for social transformation .I have proved this by helping socially beneficial initiatives to have a higher growth by utilizing the possibilities of venture capital. More than money and economic sharing, charity should have a higher purpose. Since 2003, I assisted Net 263 CEO with his 10-year project, which had built 100 Hope Schools to ensure support and education to children who are deprived of the basic rights of schooling and other facilities. Rather than the capital involved in the charity, what

Social Service Essay Example for Free

Social Service Essay Man is primarily a member of a social community. He should not only be concerned about himself but also for the welfare and development of society as a whole. It is truly said that â€Å"Jana-Seva† is â€Å"Janardhana-Seva†. The feeling of self-satisfaction that comes when one sees the unshed tears of joy in the eyes of one whose hunger has been appeased, whose thirst has been allayed and whose needs are fulfilled is indeed heavenly. The service rendered by an individual or an institution to improve the social conditions of society is called ‘social service’. This service is rendered on humanitarian considerations and without any motive of profit. Only those people to whom the interests of society are more important than their personal interests come forward to render social service. Social service is based on the ideal of brotherhood of man. It is a natural impulse to help men in distress. It is a noble impulse. It cannot be rendered without an element of self-sacrifice. One has to spend time and energy for it. Nowadays man is concerned only about his own welfare. Obligations, noble thoughts, duties towards society have been pushed to the background as the centre-stage is occupied by a rat-race for materialistic trifles. In a country like India, social service occupies an important place. It is specifically stated in Article 38 of our Constitution that â€Å"the State shall strive to promote the welfare of the people by securing and protecting as effectively as it may, a social order in which justice-social, economic and political-shall include all the institutions of the national life†. In five decades of planning, the social welfare services were aimed at the welfare and the development of children, women and the physically and socially handicapped of the society. Social service is not confined to isolated deeds and words of charity towards the disabled, helpless or the poverty stricken. Doctors can serve by attending to the ailing without being influenced by thoughts of pecuniary gains. Engineers and contractors can serve humanity by doing their jobs efficiently and diligently, without being clouded by greed. Businessmen can do social service if they pursue their work honestly as a vocation. Public servants will be of great service to humanity if the evils of corruption and aimless drift are rooted out and replaced with the seeds of the true spirit of service nurtured by good ethics and strong human values. Politicians can serve by substituting integrity and patriotism for acts of self- preservation. So, for doing social service the only thing which is important is the strong will to do something for the betterment of the society. The social services cover for children includes integrated development of children, care and protection to abandoned, neglected, unwanted, destitute children, setting up creches for working and ailing mothers’ children, nutrition programmes etc. A National Children’s Fund was constituted by the Government during the International Year of the Child in 1979. India has also been associated with United Nations International Children’s Emergency Fund (UNICEF) since 1949. Programmes are being implemented for the early detection and treatment, education, training and rehabilitation of disabled persons, namely, the blind, the deaf, the orthopedically handicapped, the mentally retarded, spastics and the leprosy cured persons. Social welfare measures at the Government level touch only a fringe of the problem. It is not possible for the Government to reach out to every person who needs help. Therefore, voluntary organisations can and should supplement the Government’s efforts in a big way in this noble task. In view of the illiteracy, ignorance, superstitions and social evils prevalent in our country, the need for social service has assumed a certain urgency. Of course, social service cannot be a whole time activity. It is indeed enough if people with missionary zeal devote 2 or 3 hours a day for social service. Students can take to social service during their summer vacations. Similarly, retired persons can be of great help. Housewives are normally free from their day’s work by 12 P. M. They too can volunteer for social service. There are a number of areas in which social service is called for on a mass scale. First of all, groups of educated people can go out to villages and educate the illiterate. In India about 35% of the people are illiterate. Even our modest efforts can contribute to the removal of illiteracy from our country. Our villages lack sanitation. Social workers can meet the villagers and educate them about the need for sanitation and cleanliness. Nearly 72. 2 per cent of India’s population lives in villages. If our villages look neat and clean, our country will acquire a new look. The death rate is much higher in villages because of the lack of medical facilities. Villagers need to be enlightened and encouraged to protect their children from deadly diseases by having them inoculated. Inoculations give unmunity from diseases like typhoid, whooping cough, diphtheria, leprosy, T. B. , polio etc. When Government officials approach villagers, the villagers distrust their claims. Social workers can create a better psychological effect on villagers and explain to them the advantages of inoculations. India’s population is growing at an alarming rate. It has already crossed the 1,027 million mark and India has become the second- most populous country in the world. Social workers can do great service by putting across to villagers the message of family planning. In cities and towns, slums are coming up due to large scale migration of people from villages to cities. These slums lack sanitation. There are no civic amenities at all. Life in slums is miserable. People living in the slums indulge in distillation of illicit liquor, sale of narcotic drugs and other criminal or antisocial activities. There is a dire need to launch cleanliness drives in these slums. Special programmes should also be undertaken in these areas so that people who have gone astray can be brought back to the right track. In our country, Mother Teresa rendered great social service by serving thousands of poor, needy and destitute people. She set an example of what social service can do for the suffering humanity. Voluntary organisations like the Bharat Sewak Samaj, Sadhu Sewak Samaj, Servants of the People Society, Ramakrishna Mission, Arya Samaj and many other social welfare and voluntary organisations are doing a lot of good work for people in different spheres of life. Let each man uphold the ideal of â€Å"Help ever, hurt never† as his motto and contribute his bit to make the world order politically powerful, socially stable, economically efficient and spiritually strong.

News Channels Prefrences

News Channels Prefrences After the last millennium year, we had seen a great budding in the entertainment news channel segment. With privatization came, the growth of joint ventured channels as well as big corporations joining the line. Progressively, it broadened its horizon into other sectors Music , Kids , Movie and Sports channels. We also saw a great mushrooming in the News segment. The huge growth was seen with increase in number as well as the audience response. According to Television Audience Meter, the overall television audience share of news channels increased from 1.5 per cent in 2001 to 7.9 per cent in 2012. Therefore, the amount of money spent on this segment was increased as companies could reach specific viewers. The AC Nielsen survey conducted in India showed that 30% of the TV watching population watched Entertainment Channels during the prime time whereas only 8% of the population watched news channels during that hour. With the day to day increase in competition in the News Channel Segment, it remains difficult to keep up the constant viewership. Hence, all the channels are running the rat race in market for gaining mass eyeballs. The news beats are repeated 247 just to keep the viewer stick to the television. These News channels have a floating audience. Literature Review The following is the list of different literature that I have consulted before i undertook this project. All these different pieces of work have helped us deciding the course of action that we may follow and also provided a starting point based upon which we have developed our methodology to achieve our objective. INDUSRTY OMNIBUS RESEARCH REGARDING STUDY OF VIEWS ON NEWS CHANNELS PREFRENCES Cyber Media Research had conducted a survey to understand a viewers perception, awareness preferences .They interviewed around 703 households in Ambala, Delhi Mumbai. The participants were asked to tell their first recall, about their preferred channels without the help of any hints. They were then given a list of 54 channels and they were requested to choose channels. In this way, top-of-mind, total unaided and total preference (sum of unaided and aided preference), were captured in the study and analyzed. Results showed that Hindi news channels were more popular than their English counterparts. AajTak lead with 66% of the market share followed by Star news, Zee news NDTV. This research helped us in determining the factors that people value during setting their preferences for a news channels. UMAR SURVEY BY AC NIELSON This survey covered the media consumption habits of Indians in TV, Print Online media. They used random telephone calls, TV diaries, booklets in which samples of viewers record their TV viewing during measurement week, electronic gadgets like people meter were also used. Calculation of reach: Proxy Sample Rate: 10 individuals For a single episode, if out of 10 people at least 6 saw the 1 minute of the programme then, the reach is calculated as 6 out of 10. Therefore, reach comes up to 60%. Conclusion: The result of the study showed that English is preferred language when going for print media whereas the television is watched more in regional languages. 9 out of 10 people watch TV nearly three-fourth of the surveyed read English dailies. Result also shows that magazines are not a popular choices amongst the rich more than 6 in 10 individuals do not read magazines. This research helps by informing us that the viewership also depends on the segments of people and their preference and lifestyle. FACTORS THAT IMPACT NEWS This article by Edd Applegate, a professor of Advertising at Middle Tennessee State University in Murfreesboro writes how journalists should not be influenced by commercials or professionally prepared news releases. He also speaks about how the news is being generated by PR Personnel and Manipulators. Manipulators have been successful in the past, perhaps too often for the countrys welfare. For example, Presidents of the USA such as Kennedy, Johnson, and Nixon were successful in manipulating the press. President Franklin Roosevelt and his charismatic personality influenced what and how reporters wrote for the press. 4. CATEGORY TO HARD AND SOFT NEWS -CONFERENCE PAPERS, INTERNATIONAL COMMUNICATION ASSOCIATION. The study mainly focused on print journalism. However, as briefly described above, it describes hard news / soft news studies, which now does not limit itself to the print media but rather include television and more recently, new media. Moreover, as we will presently show, most of these studies research the way the audience (readers, viewers, listeners) consume the different types of news. Methodology The data collection instrument in this survey is questionnaires collected through field based survey Web based survey. The location of the survey was limited to the periphery of Manipal. The questions records the degree to which Television News Channels sensationalize and manipulate news and space for their suggestions is also provided. The survey consists of ten questions and the Sample size was between 50 60, which is significant for doing and Qualitative Critical Analysis. The results will be depicted using tools like Histogram Pie Charts. Sample Size: 55 Types Sources of Data: Sources of primary data are Businessmen Service Employees Students Housewives Introduction Television in India has existed in India for about decades, before which the transmission was mainly in black and white. The first telecast started on September 15th 1959 in New Delhi. Color Television was introduced in India during the eighties by state owned broadcaster Doordarshan (DD), followed by the Asian Games which India hosted. In the nineties came the broadcasting of satellite TV foreign programmers like CNN and Star TV followed by the domestic channels such as Zee TV and Sun TV. Prior to this people had to make it through Doordarshan telecasted mostly socio economic development programmes, programmes on agriculture, education etc. with very little entertainment in spite of which the audience were glued to their television sets. Around 1995 Indian viewers were exposed to more than 50 channels and by 1996, more than 60,000 cable operators existed in India. Entry of music channels, movie based channels, soaps started dominating Indian channels by 2003. India in the recent years has experienced the rise of more than fifty 24- hour satellite news channels, broadcasting news in 22 different languages. Indian had only one government controlled television network until private satellite networks came up and hyped up their presence. These 24- hour news channels were considered much better than Doordarshan because of its virtual nature and its capacity to simultaneously capture and publicize reality. Even without commentary a television clip became interesting enough as was shot live. Television as we know has the capability to reach millions of people at the time because it can transmit both pictures and words which become a very powerful advantage and keeps the audience glued. Also the images shown on television are much more effective and powerful than a static picture in a newspaper. However, news channels are on a look out for rating of a particular story, so ironically 24/7 news channels do not telecast news the whole day, the main news although is seen only during the morning, afternoon, evening and late night hours. It is being advocated that television journalism should move beyond mere news reporting to in-depth analysis of news. News channels need to be more sensitive in their reportage and should present the facts in a new format. The problem, it is felt with too much competition among news channels is that, in the race to grab viewers attention, TV channels end up dumping down or using the lowest common denominator to produce programmes that end up underestimating the intelligence of their viewers. Worse, channels trivialize, sensationalize etc. As more news channels enter the fray the endeavor to ensure not just authenticity and empathetic portrayal of people, but credibility as well, would assume paramount importance. WHAT IS NEWS? News is a report of a current event Or future events . News is a description about current on goings in a newspaper, television, radio or internet. From all these, we can safely define news as a development that has happened in the past 24 hours which was not known outside and which is of wide interest to the people and that which generates curiosity among people. W. Lance Bennett claimed, News is usually defined as information that is timely, relevant to the concerns of its audience, and presented in a form that is easy to grasp. NEWS CHANNEL A news channel is one that telecasts, unlike entertainment oriented TV channels, the news that is immediate and effective. A news channels can do what a newspaper cannot because it transports the viewer, though live pictures, to the scene of action. Previously, the Indian viewers had very limited options for watching news. For news they had watch Doordarshan during fixed hours, and some International news continuous channels like BBC and CNN which were available to few viewers. In the need to provide more news and information and to make people more aware of their day to day happenings, Zee News came into the scenario. This is when there emerged what is known as the revolutionary way of telecasting news. Followed by Zee News were Star News and NDTV to provide news and information to the mass audience. In course of time, news stories that were telecasted in all these news channels began to acquire a certain exaggerated and sensationalized character that in a certain sense became difficult to differentiate between reality and entertainment. There are over fifty news channels, including the national and regional, telecasting news all over India. This makes the viewer at times confused as to which channel to watch or just try and watch all the channel leading to the phenomenon called channel switching. Television is a one-way communication; therefore it important to establish the credibility of news channels to ensure quality news. Information today is considered as the main priority in mist peoples lives. Therefore, in this competitive world to get attention from people, credibility is a must. For instance, if BBC is taken as our standard, the Indian channel are long associated with that of BBC, how many of them are even making an attempt to do that is a question that crosses many viewers mind. Sensationalism a conceptual framework The media, especially the news media , has been identified as the fourth estate that works to inform and educate the people in a manner that is fair and accurate while maintaining objectivity; a term used often in the expression of news. Yadav and Sharma (2006) quote Dr N Bhaskara Rao, chairman of the centre for media studies (CMS), New Delhi, Studies indicate that the level of public confidence in the media has been on a decline. There are accusations of arrogance, insensitivity, bias, accuracies, sensationalism, stereotypes, trivialization, conflict of interest and disappearing line between news and views on the other. This brings up the question as to whether the media is overtly indulging in sensationalism and whether such behavior reflects a lack of accountability. Even a not-so-close study of news channels today will indicate a paradigm shift in the standards of news gathering and presentation. Stories are glorified so frequently on the news that it becomes difficult to differentiate between reality and entertainment. Most often the entertainment quotient is higher than the information value. This leaves the consumer of the news, sitting comfortably in armchairs in heated living rooms, absolutely heartbroken at the state of this planet and the people. Most often than not, the emphasis of the story is more on the emotional responses to a particular event than on the event itself. The superficial controversies gets reported leaving little room for in depth analysis of substantiate issues. The focus lies on the juicy aspects of the story to pull in a larger share of the audience which can sold to the advertisers. The news channels face a crisis with the race of eyeballs as they cater more and more to the masses, their programmes accused of lacking dignity and credibility in their coverage. News media is no longer brought to us solely as an accurate source of information about local and global issues. In reality, it is driven by a corporate agenda that has identified a profit opportunity for fulfilling our need to know about the world around us. Increasing corporate involvement has added a whole new dimensions to what we know only as the news. Now factors like reviewing ratings advertising, the 24*7 trend and explosion of technology play more critical roles ultimately affecting the content of the information being provided. Technology by itself was not sufficient to create the multi channel revolution. It is the programmes, their content, their forms and format, the presentation-style, gloss and finish that the ever growing demand of television channels. Media- Money Matters Though the media industry is considered to be the watchdog of the society with its primary aims being to inform, educate and to entertain, there is no denying that today it is driven by profit. Unlike newspapers, news channels and talk o not receive much in terms of the subscription. The cost of some production in terms of the various equipment and resources persons required to come up with bulletins and breaking news is quite high. The constraints of time further increase costs. Such being case, advertisements not only help to cover the production and administrative costs, they also accumulate profits. News media organizations is driven by profit and the profit is dependent on the ratings received, its very important to take steps to ensure people keep watching. Causing a reaction in an audience will get them to tune in the following day. Getting people to tune in everyday is money. Broadcasters buy programming outright from television software companies. The price depends on several things, the genre and the production house among them. Sitcoms and talk shows are less expensive as they are shot within a studio. Similarly, game shows may seem cheaper to make since they are studio based but if the anchor is a big name the cost could be high. Currently, airtime is bought of ratings and advertising rates that channels offer. The weekend Television Audience Measurement (TAM) ratings similar to the TRPs, gauge the viewership demographics of various channels and programmes. The study helps media researchers identify the attention patters of channels, programmes or time slots. Creative heads in each organization constantly strive to come up with programmes which will keep the target audience glued to the television sets. Most often they experiment with anything seemingly fresh or just to publicize a non issue. What makes the TAM ratings even more crucial is the fact that the inflow of ads hinges on them. In short a channels success can be described as a crucial chain of captive programmes, increased viewership, higher TRPs, augmented inflow of revenue and therefore, better content generation. Reporters or their media might benefit from reporting controversy because controversial stories may be more engaging and easier to write. The 247 Trend News programmes are vying for attention with other popular programmes telecast in different channels. The biggest task for launching a satellite channel is programme software for round the clock. In this juncture, news gathering is a major task for the 24- hour news channels. To cater to the task, the emerging electronic channels have not only revolutionized the concept of news on the Indian television but have also changed the news formats. From local events to international events, breaking news to news analysis, television soap to page3 news, every happening comes under purviews of news. But the very nature of 24 hour news channels demands a constant feeding and re-cycling. The tyranny of the sound bite often reduces complex issues to ten second statements. Heads of news organizations agree that today cricket, crime and cinema dominate news. Unlike the print media they do not assume a public interests broadcasters role and thus, let the weekend TAM ratings steer content. Sensationalism Sensationalism in journalism has been a popular topic of fiery discussions for centuries. The word sensationalism is used loosely by people to criticize the media. Even in academic circles, the term has been used with little precision. The most common but vague classifications of the concept are by content: stories about crime, accidents, disaster, and scandal. A few scholars acknowledge that formal features may play a role in what we have come to call sensational, but precisely how the packaging of stories contributes to sensationalism remains virtually unexplored, especially in terms of television news. Data Analysis Below is the graphical representation of the Demography of people surveyed. Age 21 years and Below 3 22- 35 42 36 50 7 50 and above 3 55 As per Age Question 1: Effectiveness of documentary style reporting such as Satyamev Jayate. In the survey of this question it is found that 16% feel that the documentary style programs are not interesting or over analyzed, 36% feel that the reports are irrelevant and only 48% feel that the reports efficiently dealt with the social problems. Irrelevant 19 Not Interesting, over analyzed 8 Efficiently deals and fights with social problems 26 Very Useful 2 55 Question 2: About Breaking News / Exclusive news. 32% of the surveyed population feels that the current practice of showing breaking news is sensationalizing the news whereas 28% feels it is to increase the viewership, 24% feels it is to inform the audience and 16% dont care. Sensationalizing the news Increase the Viewership Informing the audience Dont know 18 15 13 9 Question 3: Effect of Soft News Style of Reporting If the news is framed into a more feature or documentary style it is found that it would not have any effect on the viewership of 63% whereas it would positively impact the viewership of 16% and negatively impact 21%. Positive 63% Negative 21% No Effect 16% Limitations: 1) Due to time constraints, the survey could not be carried out for a large and diversified population. 2) Our respondents are mostly professionals, students and faculty members. 3) This research is mainly based on media and in media. I have covered only TV channels and shows. The study has not included any radio, newspaper or other entertainment channels. Conclusion The sensationalism of news during the dawn of TV journalism in India has becomes the foundation of media professionals in present day and age. The missing investigative spirit, zeal of reporting and the absence of responsibility are all well thought-out to be reasons for these circumstances. The ethics of a journalist has been replaced by money minting thoughts combined with irrelevant media morals where the information is manipulated and spiced up to become the ticket to roof hitting TRPs. Interestingly enough, among the first few cases of news sensationalism is the William Hearsts case of 1898. William Hearst owned The New York Journal, his false reports and pictures resulted in the Spanish-American war. The war in turn resulted to the end of the Spanish domination in Cuba. The world never forgave him for his professional dishonesty, hence the media named him as the father of Yellow Journalism. Although the print media learnt to evolve their guidelines following criticism of its sensationalist stance, TV journalism continues to carry on this disgraceful tradition. In unstructured societies like India, where media is not subjected for fixing responsibility and holding accountability, there is considerable damage. Media now, is being measured less by how objective and credible it is than more in terms of the devastation it can inflict. Lack of organizational checks as well as the encouragement, has seen news being dramatized, as well as spicing it up to stimulate public interest. The result is that often these unverified facts compose a major part of the information telecast throughout the day, seven days a week. This has blurred the line between the do`s and donts of journalism. But Television News channels have certain areas where they have been consistently performing well, but taking to unfair means to lure people into increasing viewership is certainly wrong. They require considerable introspection which is important if media men are to stop contributing to conflicts and violence through sensational reporting. Inaccessibility and the involvement of violent interest groups force media men to stay away from the gory scene. These make journalists dependent on second-hand information gleaned from different sources. In such a scenario, quoting well-informed officials is a blessing in disguise to keep the information clock of the TV channels ticking. However, are media men justified in feeding half-baked and sensational information to the public? Does a political stunt, not corroborated by facts, provide the basis for solid news? Do journalists know that professionalism requires them to probe beyond the apparent facts? And do media men realize how insensitively the most sensitive issues are being dealt with? The answers to these questions require considerable introspection which is important if people from the media industry are to stop, consciously or unconsciously, contributing to conflicts and violence through sensational reporting. Bibliography: Aurthur Asa Berger Media Analysis Techniques. Learning from Jon Stewart: How Soft News Programs Inform Infrequent Consumers of Traditional News. Silent Eva Jayate by S. Anand Outlook-India Magazine -23-July-2012. Hard News, Soft News, and the gendered discourse of important and interesting Conference papers, International Communication Association. General News: The Necessity of Adding an Intermediate Category to Hard and Soft News 2004 Conference papers, International Communication Association. Factors That Impact News by Edd Applegate The Featurization of Journalism by Steen Stevensen Any Good News in Soft News? Markus Prior WEBSITES www.wikipedia.org www.jstor.org www.outlookindia.com http://www.indiaprwire.com/pressrelease/publishing/2009090232854.htm News Audiences Increasingly Politicized