Marketing managemnet Essay Example | Topics and Well Written Essays - 1500 words

Marketing managemnet - Essay Example Many companies seek success in various factors. These factors include: excellent information systems, qualified workforce, and modern technology all contribute to business success. Nevertheless, successful companies, such as Coca Cola Company, McDonald’s foods, Starbucks, and other renowned companies have had a similarity: they have a strong customer orientation programs and have heavily invested in marketing on their products and services. Marketing Management In essence, marketing consists of strategies and tactics that are used to identify, create and maintain satisfying relationships with customers that results in value increase for the companies and the customers. Successful companies dedicate efforts to sensing, serving and satisfying the needs of customers in the unique target markets. Companies like Apple have attained brand equity through constant innovation an excellent customer service. Moreover, Apple products are built on advanced communication technology and addi tional feature like email and messages capabilities, which have increased the level of customer satisfaction. Basically, the Apple Company has been able to implement technology, and innovation in all the marketing mix elements (Boone and Kurtz, 2010). Marketers should always understand that business revolves around the creation and delivery of value to customers. The customer value is said to be the variation between the customers’ value gained from owning and using the products and the cost of obtaining the products. Of importance to note is that successful marketing managements entails identifying the right market for the products and services and designing the appropriate marketing communication messages, which are tailored to the particular market and target customers (Green and Keegan, 2012). Elements of Marketing Strategy The marketing strategy of any company is composed of various elements, which interrelate. The main element is the market selection and the product pla nning, which basically involves the product line and the product offering of the target market. A company can either choose a single market strategy or multi market strategy. In single marketing strategy, the company will concentrate its efforts in servicing the single unique market segment while avoiding competition with the dominant players. In a multi marketing strategy, the company will serves several distinct markets hence the importance of carefully selecting the target markets which are viable. In a total marketing strategy, the company will offer differentiated products to different market segments; hence it should utilize the marketing variables such as price, promotion, products, as well as, the distribution strategies in competing effectively in the entire market (Haberberg and Rieple, 2008). The company should ensure that thorough scrutiny should be able to decide and take up on the best marketing strategy that ought to be used. For instance, the Apple Company has been a ble to anticipate and bear the market risks including the effective promotion of the Apple products such as iPods and phones. According to Hartline and Ferrell 2010, a company may also choose an early entry where it brings into the market a new segment after the market leaders hence the company should ensure that it uses superior marketing strategies and sufficient resources to compete with the market leader. A company could also choose a laggard entry strategy where it enters in the market through imitation of

Ethics paper on Privacy and Confidentiality Term

Ethics on Privacy and Confidentiality - Term Paper Example These aspects range within intellectual, behavioral and physical factors in our lives (Chmara). Relative to privacy is confidentiality, which refers to treatment of data, or information that one has disclosed with an expectation that the information will not unveil to other people. Confidentiality is based on trust and anything under confidential terms should only remain within boundaries (Rothstein). At times, there are actions and measures directed at maintaining and protecting the confidential data. While privacy is all about people, a sense of control on other people access on us, protection rights and maintaining information within the power of the participant; confidentiality is about identifiable data, extensions on privacy, and agreements about maintenance along with access controls. From this perspective, confidentiality to some extend comprises of privacy (Rothstein). From my point of view, people posses a need for prima facie rights in privacy. In life, there exists a need for a right in revealing and concealing our relationships with the society and the outer world at large. In this perspective, at our work places, issues addressing health and productivity only concern the employed and the employer (Tomes). Again, there are situations that foster public interests, through agencies, institutions or the government, that demand on legitimate basis on the quest to know. In this case, it becomes very difficult to determine the needs to give priority. The dilemma is widely based on ethical conflicts. According to the health center laws, the difference in these two terms in shown in their description. Privacy is described as a control larger than timing, circumstances and extend that is associated with intellectual, behavioral and physical sharing of others. On the other hand, confidentiality entails information treatment as disclosed by individuals in accord to trust that it will never be disclosed (Behrnd-Klodt). Now, if the need to know from the employe r’s perspective does not tally with those of an employee, a paramount decision has to be made. Conflicts in terms of ethics rise because an employer is responsible for the protection of their consequent employees against health hazards at the work place. For this phenomenon to become a reality, calls employees to give in data on their health and working conditions to the employer must be enhanced. With reference to privacy and confidentiality, the much that employees are obligated in according their information to their employers, they might want to have some data with held, as a secret or on a confidential basis (Rothstein). Working in a health center might pose many challenges especially when faced with incredibly difficult situations. An individual wanting services from a health center may not want to get stigmatized based on the health issues she is attended. A good example is a pregnant woman entering a health center to get pregnancy counseling but does not want stigmati zation. Such stigmatizations are available in most health centers especially due to the signboards that give the health center clients directions to different offices (Chmara). Although most of the hospital managements do not appear to identify this as lack of privacy, in my opinion, it is. Specialists believe that closing of windows in time of physical examination and keeping results in the private area section entails privacy. However, this is

Flow Through A Venturi Meter

Flow Through A Venturi Meter Given a Venturi Meter, Cv , the Venturi coefficient can be determined to compare the actual and ideal values as per Bernoullis predictions, for a volume flow rate. For better comparisons, two separate trials were analyzed and Venturi coefficients for both were computed. Trial 1 and Trial 2 yielded a Cv of 0.93 and 0.92 respectively. In this experiment the values calculated were found to be less than 1.0; this relatively high correlation between the experimental and ideal flows for the given Venturi meter however when compared to the ideal flow, the actual flow for this Venturi is not steady nor one dimensional. Therefore neither of these assumptions can be applied to any given actual flow. Nomenclature Variable/ Constant/ Symbol/Parameter Values Q Volume flow rate (m3/s) V Velocity (m/s) A Area (m2) à Ã‚ air Density of air, 1.23 kg/m3 à Ã‚ water Density of water, 1000 kg/m3 Cv Venturi coefficient Po Stagnation pressure (Pa) is Static Pressure plus Dynamic Pressure Patm Atmospheric pressure, 101.325 KPa Άh Height difference (m) between readings and Patm g Acceleration, 9.81 m/s2 z Elevation of Point (m) ( ½)à Ã‚ V2 Dynamic Pressure (Pa) P Static Pressure Flow Analysis Bernoullis Equation relates two points alongside a streamline as P1 + ( ½)à Ã‚ airV12+ à Ã‚ airgz1 = P2 + ( ½)à Ã‚ airV22 + à Ã‚ airgz2 z is negligible so à Ã‚ airgz cancels out on both sides leaving P1 + ( ½)à Ã‚ airV12+ = P2 + ( ½)à Ã‚ V22 Rearranging: P1 P2 = ( ½)à Ã‚ air(V22 V12) Note that Qideal = V1A1 = V2A2. Solving for V2 V2 = Subbing (5) into (3) and solving for V1 V1 = Then Qideal = A1 Flow Analysis (Contd) For the derivation of Qactual, sufficient distance from the Venturi inlet is assumed for a fluid particles relative velocity to be taken as zero. The same height (z value) as the Venturi will be taken for the particle. P1 + ( ½)à Ã‚ airV12+ à Ã‚ airgz1 = P2 + ( ½)à Ã‚ airV22 + à Ã‚ airgz2 z is negligible so à Ã‚ airgz cancels out on both sides leaving P1 + ( ½)à Ã‚ airV12+ = P2 + ( ½)à Ã‚ V22 as stated, the fluid particles velocity at point 0 is assumed to be 0m/s Patm = P2 + ( ½)à Ã‚ airV22 Solving for V2 V2 = P2 is defined as the static pressure at the inlet, found to be P2 = Patm + à Ã‚ watergΆh Subbing (9) into (8) V2 = To find Qactual Qactual = V2A2. Sub (11) into (12) where A2 is the cross sectional area Qactual = A2 Flow Analysis (Contd) With values for Qactual and Qideal, Cv can then be calculated with the relation Cv = For ideal static pressures combine (8) having solved for P2 and (4) having solved for V2 P2 = Patm ( ½)à Ã‚ airV22 P2 = Patm ( ½)à Ã‚ air Experimental Setup and Procedure The experiment was carried out per the instructions outlined in the course manual. However due to a problem with the apparatus and a constantly fluctuating Venturi meter, a camera was used to take a photo. Measurements were taken from the scale viewed on said picture. Figure Shows Experimental Setup Results For trial 1: Qideal = 0.01238 Qactual = 0.01153 The Venturi Coefficient, Cv, was calculated by using the values found for Qideal and Qactual and substituting them into equation (14). This value obtained was 0.93. To find the stagnation pressure, P = Patm and V = 0; the total pressure at this point is represented by P0 = Patm + ( ½)à Ã‚ airV2, however since V = 0 , the stagnation pressure is P0 = Patm. The Static Pressure is Patm = Patm à Ã‚ watergΆh where the Άh used is the value that corresponds with the throat. Therefore Pthroat = 99.206KPa For Dynamic Pressure, ( ½)à Ã‚ airVthroat2 = Patm Pthroat = 2.119KPa Results(Contd) For trial 2: Qideal = 0.01238 Qactual = 0.01153 The Venturi Coefficient, Cv, was calculated by using the values found for Qideal and Qactual and substituting them into equation (14). This value obtained was 0.92. To find the stagnation pressure, P = Patm and V = 0; the total pressure at this point is represented by P0 = Patm + ( ½)à Ã‚ airV2, however since V = 0 , the stagnation pressure is P0 = Patm. The Static Pressure is Patm = Patm à Ã‚ watergΆh where the Άh used is the value that corresponds with the throat. Therefore Pthroat = 96.871KPa For Dynamic Pressure, ( ½)à Ã‚ airVthroat2 = Patm Pthroat = 4.454KPa Discussion The two calculated Venturi Coefficients for both trials of differing flow rates were found to have close enough values to assume that said coefficients do not depend on the flow rate but rather on the Venturi meter in use. For ideal calibration methods, an average of values, 0.92 and 0.93 could be taken to compensate for ideal assumptions which have been determined to be inaccurate. This would aid the user to find actual values once ideal ones have been found. Although these values are not 1.0, they are relatively close. However despite this, it can be inferred that the idealistic conditions assumed at the beginning of the experiment are invalid as they do in fact incur a noticeable effect on the results creating an error. These assumptions included a one dimensional steady flow that existed in a frictionless environment; such implies no energy transfers. Dimensions for the outlet and inlet were assumed to be equal however if the graphs are reviewed, there are discrepancies and a certain amount of irregularities. These further outline the existence of friction and energy loss which can be observed through the comparison of tables 1 and 2 in the appendix where the values of experimental and ideal static pressures are defined. There was however another source of error that was introduced due to the faulty apparatus as was discussed in the Experimental Setup and Procedure section. Measurements were taken from a photograph to facilitate taking down said measurements from a fluctuating Venturi meter. Bernoullis equation states that when a fluid in flow undergoes a rise in pressure, then its velocity must decrease. Said concept also applies the other way around. Figure 1 in the appendix illustrates this through a rough sketch. Conclusion Venturi coefficients such as the ones calculated in this experiment, 0.92 and 0.93 imply that the actual flow is lower than the ideal flow. Therefore the ideal conditions that were applied only give an approximation to the actual flows. The coefficients can be averaged for a more accurate way to calibrate the Venturi meter. The values found imply that the Venturi meter relates the actual and ideal values relatively well; however this may be due to the fluctuating meters. Also very likely, is the presence of a relatively low amount of friction and symmetrical dimensions in the Venturi meter. References University, Carleton, ed. MAAE 2300 Course Manual. Ottawa, 2011. Print.

Essay --

Ernst & Young was the auditing firm of HealthSouth from 1984 to 2002. Due to financial hardship Healthshore grew desperate and developed a scheme to deceive not only shareholders but Ernst and Young. Inevitably whistleblowers came forth and a lawsuit ensued. The shareholder’s lawsuit against Ernst and Young never went to trial. However, the lawsuit against Healthshore ended in settlement. Though a travesty to the shareholders and employees not involved with the fraud, this fraudulent activity was necessary for it forced the SEC to hinder these types of events to occur in the future. There may still be cases similar to HealthShore going on today had it not been for the Sarbanes Oxley act enforcing stricter requirements for auditing firms. 1.) Ordinary negligence is defined as the absence of reasonable care that can be expected of a person in a set of circumstances. For an auditor, it is what another component auditor would have done given the same scenario. Gross negligence is a step further than ordinary negligence and is that is absence of even slight care that can be expected of an independent, competent auditor. Some states do not distinguish the difference between both of these term but the main difference is ordinary negligence is an accidently mistake and the gross negligence is a mistake caused by a reckless act or decision. Constructive negligence is a more extreme negligence than gross negligence. This negligence is unusual but was committed without intend to deceive or harm. Negligence of this magnitude occurs when an inadequate audit was done but an opinion was issued anyway. For instance, if HealthSouth employees kept a factious account that was above the auditor’s materiality threshold but did not test this account... ...ds being committed so they were not a prudent person in performing due diligence in their audit. 3c. The auditors did their due diligence in that they questioned internal controls and found them to be acceptable if it were not for the deliberate collusion among management they would have been able to detect the fraud and therefor i would not be able to find them negligent in there assertion of the effectiveness of internal controls. 4. A disclaimer of opinion should be issued if the scope of the audit is limited because of management hindrance uness the evaluation during preplanning established that the section of the business being hindered was immaterial in respect to the overall fair presentation of the financial statements in that case if the audit was performed in accordance ewith GAAS the auaidotr should not be considered negligent if a fraud had occurred.

Sustainable Development

Sustainable Development in South Asia * Sustainable Development (SD) implies economic growth together with the protection of environmental quality, each reinforcing the other. Sustainable Development, thus, is maintaining a balance between the human need to improve lifestyles and feeling of well-being on one hand, and preserving natural resources and ecosystems, on which we and future generations depend.The main features that all the definitions have are as follows: * A desirable human condition : a society that people want to sustain because it meets their needs * A enduring ecosystem condition: an ecosystem that maintains its capacity to support human life and others * A balance between present and future generations; and within the present generation. Principles Defining Sustainable Development * Sustainable development requires the promotion of values that encourage consumption standards that are within the bounds of the ecologically possible and to which all can reasonably aspir e. Meeting essential needs depends in part on achieving full growth potential, and sustainable development clearly requires economic growth in places where such needs are not being met. * Sustainable development must not endanger the natural systems that support life on Earth; the atmosphere, the waters, the soils, and living beings. * Most renewable resources are part of a complex and interlinked ecosystem and maximal sustained yield must be defined after taking into account system-wide effects of exploitation. Sustainable development requires that the rate of depletion of non-renewable resources should foreclose as few options as possible. * Sustainable development requires the conservation of plant and animal species. * Sustainable development requires that the adverse impacts on the quality of air, water and other natural elements are minimized so as to sustain the ecosystem’s overall integrity. * Two major events in the recent past have fairly lucidly articulated the sus tainable development challenges and priorities for the global community over the next decade. These include the United Nations Millennium Declaration and the World Summit on Sustainable Development (WSSD) –Johannesburg 2002. * Poverty eradication has been clearly identified as the foremost global challenge and an indispensable requirement for sustainable development particularly for the developing countries. United Nations Millennium Declaration * At the dawn of the new millennium, the United Nations General Assembly reviewed sustainable development initiatives and processes around the world.Recognising the gravity and urgency of challenges, the global community committed itself to eight goals and eighteen targets to be achieved by 2015. * Indicators of achievement were identified for each of the targets and responsibility entrusted to multilateral agencies to coordinate global efforts. * The declaration, often referred to as the Millennium Development Goals (MDGs) committed to: 1. Eradicate extreme poverty and hunger 2. Achieve universal primary education 3. Promote gender equality and empower women 4.Reduce child mortality 5. Improve maternal health 6. Combat HIV/AIDS, malaria, and other diseases 7. Ensure environmental sustainability, and 8. Develop a global partnership for development World Summit on Sustainable Development (WSSD) * The World Summit on Sustainable Development (WSSD) held at Johannesburg in September 2002 was enriched considerably by the preparatory processes of stakeholders including governments, inter-governmental agencies and civil society groups. WSSD Plan of Implementation focuses on the following: . Reinforcing the Millennium Development Goals, including: a. Poverty eradication b. Changing unsustainable patterns of consumption and production c. Protecting and managing the natural resource base of economic and social development d. Health and sustainable development 2. Sustainable development in a globalising world 3. Sustainabl e development in regions 4. Means of Implementation 5. Institutional Framework for Sustainable Development South Asian Perspective on Sustainable Development Developing countries and regions need to identify their own priorities and initiate concerted action with maximum self-reliance and minimal external assistance to retard the poverty and environmental degradation. * Various regional and national assessments point towards four broad thematic priorities for the next decade. These tend to converge with recent global mandates and commitments: †¢ Eliminating Poverty and Creating Human Security †¢ Conserving the Natural Resource Endowments †¢ Securing the Economic Base Strengthening Institutional Systems †¢ Eliminating Poverty and Creating Human Security * Ensuring food security through accessibility, affordability and well planned sustainable food production, storage and distribution strategies. * Promoting income security through micro-finance and micro-enterpris es as a means of livelihood and developing effective marketing and distribution links with medium and large-scale industries. farming of poor communities through affordable and socially acceptable technologies and practices. Enhancing energy security through improved access to reliable, affordable, economically viable, socially acceptable and environmentally sound energy services and resources. * Ensuring health security through significant investments in primary health care infrastructure and systems which are linked to referral systems in towns and cities. * Providing security from natural disasters through preventive action including large-scale afforestation, rehabilitation of degraded lands, hazard resistant structures and other long term measure. * Conserving the Natural Resource EndowmentsWith almost half the land area in the region degraded in one form or the other; the water resource base threatened due to overexploitation and pollution; cities like Mumbai and Dhaka having the dubious distinction of being among the most polluted in the world; and the biodiversity under severe threat; South Asia has no option but to focus seriously on conserving its natural resource endowments. * Providing water security for human consumption, including livestock and The three areas that require immediate and sustained attention are: †¢ Arresting industrial pollution †¢ Managing urbanisation Conserving biodiversity Securing the Economic Base * The long-term sustainability of the South Asian sub-region is critically dependent on a firm and secure financial and economic base which is currently rather fragile. Each country in the sub-region has to strengthen its financial and economic systems while also focussing on poverty eradication and survival issues. * Considerable mutual support and assistance is possible through technology cooperation and sub-regional trade arrangements. * Promoting Technology Cooperation * Building a Sub-regional Trading Bloc Depending on Minimal External Assistance * Strengthening Institutional Systems * All recent assessments reiterate the need for strengthened institutional systems to cater to the emerging priorities of eliminating poverty and creating human security; * managing population growth and its impact; conserving the natural resource endowments; and securing the economic base. * Any successful effort to bring about sustainable development will necessarily require countries of the sub-region to establish mechanisms for formulating policy and implementing it at the relevant levels: * †¢ Local †¢ National * †¢ Regional * †¢ Global * Enhance South Asian Cooperation * Asia is assuming importance in terms of its centrality to global geopolitics and * geo economics. Though characterised by tensions and conflicts, the continent is also * an area of potential economic growth. South Asia is home to a phenomenal skilled manpower. It also houses some of the largest emerging markets in the worl d. Such a diverse resource base can be pooled together for broader regional co operation, which in turn will engender durable peace and security in the region.Key areas of regional cooperation include: †¢ Joint action on Poverty Eradication and Human Security * Sub regional Trade and Economic Policies †¢ Sub regional Sharing and Management of Natural Resources †¢ Strengthening Implementation Systems SAARC Initiatives South Asian Food Bank South Asian Disaster Preparedness and Management System South Asian Preferential Trade Agreement / South Asian Free Trade Area South Asian Technology Bank South Asian Development Bank South Asian Biodiversity Conservation Agreement South Asian Energy Alliance Sustainable Development Science, Medicine and Technology What is sustainable development? Sustainable development has been defined in many ways, but the most frequently quoted definition is from Our Common Future, also known as the Brundtland Report:[1] Sustainable development has various definitions; a well-known definition is that of the Brundtland Report. According to the Brundtland Report, â€Å"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.It contains within it two key concepts: * the concept of needs, in particular the essential needs of the world's poor, to which overriding priority should be given; and * the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs. † Sustainable development then is the ability to fulfill the current needs while not halting the ability of generations to come to fulfill th eir needs. What is sustainability?Sustainability is the ability of an object to renew itself so that it will always be available. Sustainability means that, the object is available in the present and can continue into the future while still accessible in the future. Sustainability of the earth Sustainability, relating to the earth, means that the earth can continue producing or reproducing all it’s natural products which include: water, food, and air; all which defines our and enhances the quality of life for humans.The earth is a system and within this system are: our society, economy and environment. In order for earth to have sustainability, these three needs to work harmoniously and in equilibrium, In a quest for prosperity in all aspects of life, us – human beings are simultaneously destroying the system that we depend on. Threats to the environment include : * Climate change due to greenhouse gas emission * Increase in Toxic Waste * Lack of Fresh Water * Over fis hing – Lack of fish (food source) * Pollution – Water, Land, Air * Deforestation – Extinction of rain forests Overpopulation (Imbalance in the ration of people and resources) * Poor land management & inappropriate agriculture & soil erosion Threats to the economy include: * Industrial production and economy has decreased * Decrease in wage * Economic insecurity (due to the economy) Threats to society include: * Unemployment * Starvation * Poverty * Violence How to live sustainably? In order to live sustainably, humans need to reduce : 1. ) the dependence on fossil fuels and heavy metals. 2. ) the dependence on synthetic chemicals. 3. ) the destruction of Nature. . ) Insure we are not halting other humans from meeting their global needs. What is being done? A number of things by international organizations are being done from as early as 1970 to present. 1970’s brought both developed, developing and underdeveloped countries was brought together, by The Uni ted Nations Conference on the Human Environment, to discuss the rights of a human family to a healthy and productive environment. 1980’s – A World Conservation Strategy was published by the international union for the conservation of natural resources. the strategy discussed the importance to improve poverty before attempting to conserve nature. 1982- WCS initiative terminated with the approval of the World Charter for Nature. The Charter stated that â€Å"mankind is a part of nature and life depends on the uninterrupted functioning of natural systems†. 1983 – the creation of the World Commission on Environment and Development (WCED) 1984- WCED was deemed an Independent body by the United Nations General Assembly and ask to formulate â€Å"A global agenda for change† 1987- The WCED created a report â€Å"Our common future† discussed the global interdependence and the relationship between the economy and environment – stating â€Å"th e environment does not exist as a sphere separate from human actions, ambitions, and needs, and therefore it should not be considered in isolation from human concerns. The environment is where we all live; and development is what we all do in attempting to improve our lot within that abode. The two are inseparable. † 1992 -First United Nations Conference on Environment and Development. 993 -The Commission on Sustainable Development (CSD) was established to follow-up on the implementation of Agenda 21. 1997 – General Assembly devoted its 19th Special Session to design a strategy for the further Implementation of Agenda 21 2002 – World Summit on Sustainable Development (WSSD) was summoned to renew the global commitment to sustainable development. Bibliography DEPweb. (n. d. ). World Bank Group. Retrieved March 20, 2013, from http://www. worldbank. org/depweb/english/sd. html Major Groups . :.Sustainable Development Knowledge Platform. (n. d. ). Home . :. Sustainabl e Development Knowledge Platform. Retrieved March 20, 2013, from http://sustainabledevelopment. un. org/majorgroups. html Sustainability Basic Information. (n. d. ). US Environmental Protection Agency. Retrieved March 20, 2013, from http://www. epa. gov/sustainability/basicinfo. htm What is Sustainable Development?. (n. d. ). International Institute for Sustainable Development (IISD). Retrieved March 20, 2013, from http://www. iisd. org/sd/ Sustainable Development Sustainable Development in South Asia * Sustainable Development (SD) implies economic growth together with the protection of environmental quality, each reinforcing the other. Sustainable Development, thus, is maintaining a balance between the human need to improve lifestyles and feeling of well-being on one hand, and preserving natural resources and ecosystems, on which we and future generations depend.The main features that all the definitions have are as follows: * A desirable human condition : a society that people want to sustain because it meets their needs * A enduring ecosystem condition: an ecosystem that maintains its capacity to support human life and others * A balance between present and future generations; and within the present generation. Principles Defining Sustainable Development * Sustainable development requires the promotion of values that encourage consumption standards that are within the bounds of the ecologically possible and to which all can reasonably aspir e. Meeting essential needs depends in part on achieving full growth potential, and sustainable development clearly requires economic growth in places where such needs are not being met. * Sustainable development must not endanger the natural systems that support life on Earth; the atmosphere, the waters, the soils, and living beings. * Most renewable resources are part of a complex and interlinked ecosystem and maximal sustained yield must be defined after taking into account system-wide effects of exploitation. Sustainable development requires that the rate of depletion of non-renewable resources should foreclose as few options as possible. * Sustainable development requires the conservation of plant and animal species. * Sustainable development requires that the adverse impacts on the quality of air, water and other natural elements are minimized so as to sustain the ecosystem’s overall integrity. * Two major events in the recent past have fairly lucidly articulated the sus tainable development challenges and priorities for the global community over the next decade. These include the United Nations Millennium Declaration and the World Summit on Sustainable Development (WSSD) –Johannesburg 2002. * Poverty eradication has been clearly identified as the foremost global challenge and an indispensable requirement for sustainable development particularly for the developing countries. United Nations Millennium Declaration * At the dawn of the new millennium, the United Nations General Assembly reviewed sustainable development initiatives and processes around the world.Recognising the gravity and urgency of challenges, the global community committed itself to eight goals and eighteen targets to be achieved by 2015. * Indicators of achievement were identified for each of the targets and responsibility entrusted to multilateral agencies to coordinate global efforts. * The declaration, often referred to as the Millennium Development Goals (MDGs) committed to: 1. Eradicate extreme poverty and hunger 2. Achieve universal primary education 3. Promote gender equality and empower women 4.Reduce child mortality 5. Improve maternal health 6. Combat HIV/AIDS, malaria, and other diseases 7. Ensure environmental sustainability, and 8. Develop a global partnership for development World Summit on Sustainable Development (WSSD) * The World Summit on Sustainable Development (WSSD) held at Johannesburg in September 2002 was enriched considerably by the preparatory processes of stakeholders including governments, inter-governmental agencies and civil society groups. WSSD Plan of Implementation focuses on the following: . Reinforcing the Millennium Development Goals, including: a. Poverty eradication b. Changing unsustainable patterns of consumption and production c. Protecting and managing the natural resource base of economic and social development d. Health and sustainable development 2. Sustainable development in a globalising world 3. Sustainabl e development in regions 4. Means of Implementation 5. Institutional Framework for Sustainable Development South Asian Perspective on Sustainable Development Developing countries and regions need to identify their own priorities and initiate concerted action with maximum self-reliance and minimal external assistance to retard the poverty and environmental degradation. * Various regional and national assessments point towards four broad thematic priorities for the next decade. These tend to converge with recent global mandates and commitments: †¢ Eliminating Poverty and Creating Human Security †¢ Conserving the Natural Resource Endowments †¢ Securing the Economic Base Strengthening Institutional Systems †¢ Eliminating Poverty and Creating Human Security * Ensuring food security through accessibility, affordability and well planned sustainable food production, storage and distribution strategies. * Promoting income security through micro-finance and micro-enterpris es as a means of livelihood and developing effective marketing and distribution links with medium and large-scale industries. farming of poor communities through affordable and socially acceptable technologies and practices. Enhancing energy security through improved access to reliable, affordable, economically viable, socially acceptable and environmentally sound energy services and resources. * Ensuring health security through significant investments in primary health care infrastructure and systems which are linked to referral systems in towns and cities. * Providing security from natural disasters through preventive action including large-scale afforestation, rehabilitation of degraded lands, hazard resistant structures and other long term measure. * Conserving the Natural Resource EndowmentsWith almost half the land area in the region degraded in one form or the other; the water resource base threatened due to overexploitation and pollution; cities like Mumbai and Dhaka having the dubious distinction of being among the most polluted in the world; and the biodiversity under severe threat; South Asia has no option but to focus seriously on conserving its natural resource endowments. * Providing water security for human consumption, including livestock and The three areas that require immediate and sustained attention are: †¢ Arresting industrial pollution †¢ Managing urbanisation Conserving biodiversity Securing the Economic Base * The long-term sustainability of the South Asian sub-region is critically dependent on a firm and secure financial and economic base which is currently rather fragile. Each country in the sub-region has to strengthen its financial and economic systems while also focussing on poverty eradication and survival issues. * Considerable mutual support and assistance is possible through technology cooperation and sub-regional trade arrangements. * Promoting Technology Cooperation * Building a Sub-regional Trading Bloc Depending on Minimal External Assistance * Strengthening Institutional Systems * All recent assessments reiterate the need for strengthened institutional systems to cater to the emerging priorities of eliminating poverty and creating human security; * managing population growth and its impact; conserving the natural resource endowments; and securing the economic base. * Any successful effort to bring about sustainable development will necessarily require countries of the sub-region to establish mechanisms for formulating policy and implementing it at the relevant levels: * †¢ Local †¢ National * †¢ Regional * †¢ Global * Enhance South Asian Cooperation * Asia is assuming importance in terms of its centrality to global geopolitics and * geo economics. Though characterised by tensions and conflicts, the continent is also * an area of potential economic growth. South Asia is home to a phenomenal skilled manpower. It also houses some of the largest emerging markets in the worl d. Such a diverse resource base can be pooled together for broader regional co operation, which in turn will engender durable peace and security in the region.Key areas of regional cooperation include: †¢ Joint action on Poverty Eradication and Human Security * Sub regional Trade and Economic Policies †¢ Sub regional Sharing and Management of Natural Resources †¢ Strengthening Implementation Systems SAARC Initiatives South Asian Food Bank South Asian Disaster Preparedness and Management System South Asian Preferential Trade Agreement / South Asian Free Trade Area South Asian Technology Bank South Asian Development Bank South Asian Biodiversity Conservation Agreement South Asian Energy Alliance

Psychosocial Paper

â€Å"Erikson whole heartedly held to the idea that development was not simply psychosexual but also psychosocial. The idea of this paper is to recognize my personal and present psychosocial stage of development. I will attempt to review the behaviors and influences on my relationships along with the negative and positive outcomes of my stage of psychosocial development. I will also discuss other developmental influences that have shaped my personality. Erikson had developed a chart of eight stages of psychosocial development. Each of these stages shows positive and negative outcomes for personality development.These eight stages are the following: Trust vs. Mistrust at 1 year old, autonomy vs. doubt/shame at 2-3 years old, Initiative vs. guilt at 4-5 years old, industry vs. inferiority at latency, identity vs. diffusion at adolescence, intimacy vs. isolation early- adulthood, and lastly, integrity vs. despair at later years. Current Psychosocial Stage of Development: In looking ove r Erikson’s psychosocial stage chart I have come to the conclusion that my current stage of development is Intimacy versus Isolation. Erikson states that this stage of development usually occurs in early adulthood.According to Erikson the positives of this stage of development are sharing with family, friends, coworkers and partners about all work, thoughts and feelings. The negatives include avoidance of intimacy and superficial relationships. (Cervone & Pervin, p 102 ) Influences on Behaviors: The influences on my behavior of this developmental stage are mixed at best. I am capable of sharing my thoughts, feelings and work with others, but I often choose to keep to myself. Often I am anti-social. I am a mixture of overly cautious and overly empathetic. I choose, at times, to share all or nothing of myself with others.I am careful with who I confide in but at the same time who I do confide in I share too much of myself. I am very controlling and don’t like to share my true feelings and emotions most of the time. I often feel fear that people will not understand or like me if they knew how I really felt and thought. Influences on Relationships: The fear of not being understood and feeling anti-social for the most part has kept me from having many friends. When I was younger I did not date a lot maybe because of this same thing. I don’t feel comfortable with expressing my most personal self with people in general.This relates to my childhood and the abuse I suffered through at the hands of my step brother. Also because of the sexual abuse that I was put through by my babysitter’s daughter caused a general mistrust of people. I often feel violated and threatened around men and women if I am not in total control and on my guard at all times. Negative and Positive Outcomes: A positive outcome of this stage is how it has given me much empathy; and that I am able to have intimate relationships with women, though not sexual in nature, I am more comfortable around them.I am able to share my thoughts and feelings with women and children, I am able to connect with them and listen to them. Negative outcomes are in that I am not able to maintain close relationship with other guys. I have isolated myself from all people except family and a few select friends that I have known for years. Erikson, in the case of Isolation versus Intimacy, should negative outcomes persist, states, â€Å"If these issues are not resolved during this time, the individual is, in later life, filled with a sense of despair: Life is too short, and it is too late to start all over again† (Cervone & Pervin, p 103).I disagree with this assumption. I believe that these issues can be resolved and addressed later in life. It truly depends on the individual. I am 30 years of age and have been dealing with these issues for most of my life, and will most likely continue to work on them. Other Developmental Influences: The most consistent and prevailin g influences on my personality development is the abuse I suffered as a child. Though the sixth stage is the most prevalent stage of my current development, I also fall into the second stage of Erikson’s theory which is the Autonomy versus shame and doubt stages.This brings about mostly negative outcomes such as shame and self-doubt. I also feel guilt over what I experienced as a child and guilt in not being able to protect my sister and brother. Though logically I know that there was nothing I could do to protect them as I was a child too, it does not negate the fact that my behaviors, relationships with my brother and sister and feelings are influenced by the guilt and shame. In conclusion just because we are of certain age it does not mean that we are in the Erkisonians stage of development. Mentally we might be behind and in some instances we might be ahead due to life experiences.Due to many past experiences the stages of my development have been altered and are not wher e I should be. Can we ever catch up to our appropriate stage of development? Maybe we can with the help of professionals and a lot of dedication. I have learned how to cope with everything and little by little I am where I want to be. My life is happy as of now, even though I carry all of these past experiences with me I only allow for these to only make me a stronger person and refuse to ever put anybody or allow for anybody to experience what I did.Lastly the intent of this paper was to show how Erikson’s stages of psychosocial personality development applied to me. A description of my current personal psychosocial stage of development was discussed. I also discussed the influences on behaviors, relationships as well as negative and positive outcomes of my stage of psychosocial development. Finally I discussed how Erikson’s second stage of psychosocial development influenced my personality.

Reichs Boats essays

Reich's Boats essays In the late 1970's it was customary for families to have the dad as the bread winner. The Leave it to Beaver persona poured from home to home and engrossed the budding families to come. Now in the modern day Gucci society, a one person income is not adequate enough to keep a family above water. Everything is getting to be more and more expensive, but the income of modern families, is not rising to the occasion. Robert Reich in Why the Rich Are Getting Richer and the Poor, Poorer, describes a metaphor of three boats, explaining the fates of the following American workers: the routine producer, the in-person server, and the symbolic analyst. The first group of American workers that Reich discusses is the routine producer, or factory worker. He stresses that in the mid twentieth century, routine producers were to make a decent living: they could buy homes, take annual vacations, and save toward retirement(254). However, Reich states that this is no longer the case. His metaphorical boat containing the routine producers is sinking steadily(254). Because of ease of transportation as well as advances in communication, modern factories can be installed all most any where on the globe(254). Therefore, it is a simple process for factories simply to relocate wherever labor is cheapest. Reich cites the example of AT Louisiana relocated to Singapore where labor cost were cheaper. However, by the late 1980s, ATs strategic brokers found that routine producers in Thailand were eager to assemble telephones for a small fraction of the wagers of routine producers in Singapore(255). Thus, the factory was once again moved in the quest for cheaper labor(255). Reich stresses that routine producers in the united states, then, are in dir...